BuiltWith has established itself as a leading tool for identifying the technologies used on any website. Its detailed insights into platforms, frameworks, and tools make it indispensable for developers, marketers, and sales teams alike. But, as versatile as the tool is, it’s not a one-size-fits-all solution. Whether you’re hunting for a more budget-friendly BuiltWith alternative, looking for specific features that the platform doesn’t offer, or just exploring, you have plenty of other options to consider.
In this guide, we’ll explore top ten alternatives to BuiltWith, breaking down each tool's standout features, pricing, and downsides.
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To determine the best BuiltWith alternative, I focused on user feedback on platforms like Capterra, G2, and TrustRadius, integration capabilities with other CRM platforms, and interface design and overall ease of use. And, of course, my own experience.
Here are the top 10 BuiltWith Alternatives that made the list:
Wappalyzer is a great alternative to BuiltWith for those seeking similar functionality at a lower price point! It monitors thousands of websites and technologies, compiling lists with the latest information.
The platform provides a comprehensive set of features that deliver technographic insights to enhance lead generation strategies. Here are some of my favorites:
I found Wappalyzer to be an invaluable tool for analyzing web technologies. The onboarding is seamless (or at least it was for me), and I appreciated the clear layout and helpful documentation that made the process easier.
If you’re wandering about the downsides, I do wish for a bit more in-depth analytics and customization options. And while technically it is a more affordable option than BuiltWith, Wappalyzer is still on the pricier side.
*With each annual plan, you get two months for free
SimilarTech is a Sales Insight Platform (SIP) for tracking usage analytics and technology adoption in real time. It’s a strong alternative to BuiltWith, especially if you’re seeking enhanced competitive analysis features.
One of its key features is the ability to monitor technology adoption trends across various industries, providing users with a wider view of market dynamics. This functionality allows users to spot emerging technologies and better assess their competitors' tech strategies.
Here are some of the other features I found useful:
Personally, I loved SimilarTech’s competitive insights, which made it easy for me to analyze tech stacks and market trends. Its intuitive interface made the platform super easy to navigate.
However, SimilarTech’s limited free access and occasional data gaps can be frustrating. Some features also have a slight learning curve and require time to master.
*SimilarTech’s website was under maintenance at the time of writing this article, so the updated pricing is not available yet
UpLead is a powerful platform that offers access to a verified B2B contact database. It’s a solid alternative if you’re more interested in building accurate prospect lists than analyzing website technologies.
Key features include:
One of UpLead's standout qualities is its commitment to data accuracy. It verifies contacts in real time and offers refunds for incorrect or outdated information. The platform’s interface is intuitive, making navigation effortless even for less experienced teams.
On the flip side, finding specific contact details occasionally turned into a hassle, with the search functionality feeling clunky and not as user-friendly as you'd expect from a platform like this. We also encountered technical issues that interrupted our workflow at crucial points. Fortunately, UpLead’s responsive 24/7 customer support stepped in to resolve problems quickly, which eased some of the frustration.
Keep reading: Iinterested in learning how UpLead stacks up against the competition? Explore our in-depth comparison of ZoomInfo vs. UpLead.
Lead411 offers an efficient solution for sales teams needing quick, targeted lead generation. It’s especially useful when tracking specific triggers like company growth, personnel changes, or funding rounds that signal business opportunities.
The platform offers:
The ability to generate targeted lead lists quickly was a HIGHLIGHT for me with Lead411. The tool was adept at filtering contacts based on precise criteria, which streamlined our sales prospecting. The alerts for key events, like job changes and funding rounds, were timely and gave us a competitive edge in reaching out to potential clients.
On the downside, the platform was occasionally buggy, especially when using the filtering feature. This felt particularly frustrating when I was trying to refine searches, as it sometimes led to inaccurate or incomplete results. Other users have also reported similar issues, proving that this is an ongoing concern when using the platform.
*All prices pertain to the yearly billing model
If you’re looking for a tool that harnesses the power of AI to streamline your sales processes, Seamless.AI is worth considering. It’s an excellent alternative for those who need fast, accurate contact information.
Here’s what Seamless.AI offers:
Seamless.AI impressed me with its AI-driven capabilities, delivering contact details with speed and high accuracy. Plus, the platform’s automation features saved us COUNTLESS hours by handling repetitive tasks for our team.
However, the platform isn’t without its faults. I occasionally had issues with outdated or incomplete data, which disrupted our workflow at crucial moments. This wasn’t just an isolated experience—many other reviewers have also highlighted data quality concerns after using the platform.
RocketReach is a tool I frequently turn to when I need accurate contact information quickly. It’s particularly effective for sales teams looking to scale their outreach efforts.
RocketReach’s ability to provide reliable contact information is a significant benefit. The search capabilities are robust, and the platform handles large data sets efficiently, making it a valuable asset for our outreach efforts.
Additional features of RocketReach include:
However, the pricing was a sticking point for me. While I found the entry level price affordable, the costs ramped up as I explored high-tier plans, hitting a monthly fee of $249/month/user. This sentiment isn’t unique—other users have also expressed concerns about the steep cost, especially when similar features are available from more affordable competitors. Here’s what another user had to say:
“Very expensive. I have hardly seen any tool in this section that is as costly as this. Plus it takes a lot of time to process the data you filter out.”
Individual plans:
Team plans:
*All prices pertain to the annual billing model
Bonus read: Check out our head-to-head comparison of ZoomInfo vs. RocketReach.
Clearbit is a well-rounded tool that combines data enrichment with lead generation, making it a versatile option for businesses that need comprehensive solutions. The platform offers:
Clearbit provided a comprehensive data enrichment solution that kept our CRM data fresh and relevant. The ability to uncover new leads through their Prospector tool was also beneficial, particularly when expanding our target audience.
The downsides? Clearbit’s database felt somewhat limited compared to other platforms, which could be a drawback for larger businesses needing broader coverage. The lack of publicly available pricing was also frustrating as it made it difficult to assess the cost-effectiveness of the tool upfront.
Keep reading: Leaning both ways regarding Clearbit? Our in-depth comparison of the best Clearbit alternatives may come in handy if you need to weigh more options.
Snov.io offers a wide array of tools focused on email outreach and lead generation, making it an excellent alternative for scaling email campaigns.
My favorites include:
Snov.io provided a SOLID email outreach platform for managing and scaling campaigns. The AI-powered tools for email content generation are a standout, helping tailor communication with potential leads. Their CRM was user-friendly and integrated well with our existing tools, making the overall experience seamless.
What about the downsides?
The pricing structure was somewhat complex, particularly with the additional charges for certain features like LinkedIn Automation. The credits could run out quickly when managing larger campaigns.
*All prices pertain to the annual billing model
LinkedIn Sales Navigator is the gold standard for sales professionals who rely heavily on LinkedIn for prospecting. It’s not just about finding emails—but about leveraging LinkedIn’s network to its fullest.
Here are some of the features I found extremely helpful:
LinkedIn Sales Navigator excelled at helping me LEVERAGE LinkedIn’s vast professional network. The advanced lead search was particularly effective, allowing for highly targeted prospecting.
I also appreciated the lead recommendations based on my existing network. The InMail messaging feature allowed me to reach out directly to leads without needing their email addresses, streamlining the outreach process.
However, the platform isn’t without drawbacks. I found the interface to be somewhat clunky, and the learning curve was steeper than expected.
Exporting data also proved to be more cumbersome than it should have been, an issue that other reviewers have also pointed out. Additionally, the platform’s integration capabilities were limited to only a few CRMs, which could be a drawback for businesses relying on more specialized tools.
Hunter.io is an excellent tool for finding email addresses associated with specific domains, and it’s one of the most straightforward alternatives if you’re focusing on email outreach.
Notable features include:
When it comes to my team, Hunter.io was an invaluable asset for quickly finding email addresses associated with specific domains. The tool’s email verification feature was particularly useful, ensuring that our outreach efforts were directed to valid addresses, which minimized bounce rates. The ability to perform bulk tasks, such as domain searches, saved time when dealing with large datasets. Integration with our CRM was smooth, and the platform’s API access allowed for further customization.
However, I did find the feature set somewhat limited compared to other platforms. The focus is primarily on email finding and verification, which might not be enough for teams looking for more comprehensive solutions. There were also occasional interface issues, such as slow loading times and minor bugs, which affected the user experience.
*All prices pertain to the annual billing model
Bonus read: Still in two minds regarding Hunter? We’ve compiled a list of the top Hunter.io alternatives to consider depending on your needs.
Each of these alternatives to BuiltWith offers unique strengths for your specific business needs. If you're looking for a platform that focuses heavily on data accuracy and lead generation, UpLead and Seamless.AI stand out with their comprehensive databases and real-time updates.
On the other hand, tools like LinkedIn Sales Navigator provide robust networking capabilities that go beyond just email finding, offering direct access to a vast professional network.
If your primary concern is budget, Hunter.io is a more affordable option. It offers essential features without the complexity (or cost) of feature-packed platforms, making it ideal for teams that want to keep things simple without sacrificing efficiency.
And for those looking for a blend of enriched data and sales triggers, Lead411 and Clearbit are strong contenders.
But here’s the thing—no matter which tool you choose, enhancing your lead generation process shouldn’t stop there!
In fact, you can take it a step further with a tool I’ve found invaluable—RB2B’s Person-Level Website Visitor Identification tool.
While many of these platforms offer deep insights and robust lead generation capabilities, they often stop short of providing personal-level identification of your website visitors. That’s where RB2B comes in. It offers a Person-Level Website Visitor ID tool that delivers detailed profiles DIRECTLY to your Slack channel in real time. Here’s some of the information it provides:
RB2B’s tool is especially powerful because it identifies INDIVIDUAL LEADS rather than just companies. This means you can reach out with confidence, knowing exactly who is interested in what, and tailor your outreach accordingly.
And the best part? RB2B is fully compliant with local regulations, such as the CCPA and CPRA. Since RB2B identifies only U.S.-based traffic, GDPR compliance isn’t required.
Another pro → the basic version is free FOREVER, making it a commitment-free addition to your current tech stack.
Getting RB2B’s tool up and running is a breeze:
RB2B’s basic plan is free, but if you’re looking for more features like advanced filtering, CSV downloads, and additional integrations, you can upgrade to the Pro plan with a 30-day free trial and explore the full capabilities of RB2B.
If you’re serious about maximizing the potential of your lead generation tools, get the RB2B Person-Level Website Visitor ID tool. It complements the alternatives listed above and provides an edge in identifying and converting high-intent leads.
Keep reading: Still on the fence over which GTM platform to choose? We have other helpful guides you can explore:
Featured image source: Artem Podrez
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