Lead Generation
Software
That IDs
Website Visitors
&
Triggers Workflows

RB2B is the only lead generation software with person-level visitor ID. Know exactly which decision-makers are browsing your site in real-time, and automatically turn anonymous traffic into sales opportunities.
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Get Started for Free >>>
RB2B IS SOC2 TYPE II COMPLIANT
4.5 Stars
275+ reviews
Our Customers

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Turn Anonymous Traffic Into Qualified Leads

Lead generation doesn’t have to be a guessing game. With RB2B, you’ll know exactly who’s on your site, names, titles, LinkedIn profiles, and emails, delivered in real time.

Here’s how it works:

Install our lightweight pixel on your website
We identify the individuals visiting (not just the companies)
Get their contact info sent straight to your Slack, Teams, or CRM
Trigger workflows, score leads, or automate outreach instantly

All the Features You Need to Capture High-Intent Leads

Lead generation doesn’t have to be a guessing game. With RB2B, you’ll know exactly who’s on your site, names, titles, LinkedIn profiles, and emails, delivered in real time.
Person-Level Visitor ID

RB2B delivers individual profiles with LinkedIn URLs, job titles, and verified business emails. Move beyond company names to connect with actual decision-makers immediately.

Real-Time Sales Alerts

Get instant Slack notifications when high-intent leads visit key pages. No waiting for weekly reports or batch data exports.

Hot Leads & Hot Pages

Automatically flag visitors matching your ideal customer profile and track engagement with high-intent pages like pricing, demos, and competitor comparisons.

CRM Integration That Works

Push visitor data directly into HubSpot or Salesforce workflows. Trigger tasks, update lead scores, or launch email sequences based on real browsing behavior.

“Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. It’s been a great tool for turning anonymous interest into real revenue!”

Heath Barnett

VP Revenue, Mixmax

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

The site visit is the best signal, and RB2B has the highest quality site visit in the market. It's indespensible.

Andy Mewborn

Founder/CEO, Distribute.so

"At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time."

Bethany Stachenfeld

Founder/CEO, Sendspark

"One of the best tools in my growth tech stack! I love using RB2B to get visitor data from high-intent pages so I can squeeze more pipeline from any campaign we're running."

Stan Rymkiewicz

Head of Growth, Default

At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time.

Bethany Stachenfeld

Founder/CEO, Sendspark

"My SDR called on 100 enriched website visitors from RB2B over the course of 1 week prioritizing our ICP and 11 demos were booked"

Gabriella Walling

VP Marketing, Biscred

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

Advanced Features to Maximize Lead Quality

Focus your sales efforts where they matter.
Traffic Insights Dashboard

Filter visitors by company size, industry, geography, and seniority. Spot patterns in your best prospects and focus outreach where it matters.

Smart Page Suppression

Block low-value pages like careers, blog posts, and login screens from your alerts. Keep your dashboard focused on genuine buying signals.

Global Company-Level Data

Want to capture international traffic too? Our Demandbase integration delivers compliant, accurate company-level lead data from anywhere in the world. compliance.

Integrations

Seamless Integration With Your Sales Stack

Seamlessly integrate RB2B with HubSpot, Salesforce, Slack, Teams, or thousands of tools via Zapier and webhooks, ensuring visitor data flows instantly into your workflows without extra effort.

Start Turning Website Traffic Into Qualified Leads Today

Ready to identify real leads and not just anonymous visitors? Start with 150 free visitor IDs. No credit card required.

GET STARTED WITH OUR FREE APP TODAY >>
GET STARTED WITH OUR FREE APP TODAY >>
FAQ
How accurate is person-level identification?

RB2B identifies 70-80% of U.S. website traffic, providing names, job titles, LinkedIn, and business emails.

How long does setup take?

Just a few minutes. Add our tracking pixel, configure hot pages (optional), and connect tools like Slack or HubSpot.

What tools does RB2B work with?

Yes. RB2B integrates directly with HubSpot, Salesforce, Slack, and Microsoft Teams. It also connects to thousands of other tools via webhooks and Zapier for extensive automation (e.g., email outreach, LinkedIn sequences).

Is RB2B privacy compliant?

RB2B focuses solely on U.S. traffic, ensuring full CCPA and CPRA compliance. By not processing EU visitor data at the person level, it avoids GDPR concerns. Users should ensure their privacy policy reflects this.

Can we try RB2B for free?

Absolutely. RB2B offers a free plan with 150 monthly identification credits. No credit card, setup fees, or contracts required for the free plan. A 7-day Pro trial is also available.

What data does RB2B provide for identified visitors?

For individuals, RB2B provides name, job title, LinkedIn URL, and business email. For companies (if individuals aren't identified), it offers firmographic data like company name, industry, size, and location. Higher plans may include pageview history.

How does RB2B identify visitors?

Via a proprietary publisher network using cookie and device matching for U.S. visitors only, delivering real-time, actionable leads.

How do "credits" work in RB2B's pricing?

RB2B is credit-based: one credit per unique person identified and delivered. Free plans offer limited monthly credits (e.g., 150-200), while paid plans include larger bundles with decreasing cost per credit.

Can we filter or segment identified visitors?

Yes, Pro and higher plans allow advanced filtering and segmentation by job title, industry, company size, and "hot pages" visited, helping prioritize leads.