We Reviewed the 10 Best Sales Tools for Driving Pipeline and Closing Deals

Quick Summary

This guide breaks down 10 essential sales tools that help modern B2B teams move faster, work smarter, and close more deals. From visitor identification to pipeline forecasting, these platforms are designed to eliminate guesswork and drive real results. If you're serious about turning interest into revenue, this shows you where to invest. Check our blog for more practical tips and insights to enhance your sales process. 

Missing Hot Leads? Your Sales Tools Might Be the Problem

Sales teams are bleeding leads. High-intent buyers visit your site, check out pricing or case studies, then bounce. Meanwhile, reps chase cold leads who haven’t looked at your product in months.

This isn’t a data problem. It’s a tooling problem. Most sales stacks weren’t built for real-time intel or fast action. Reps need tools that surface the right signals and let them move immediately.

In this RB2B guide, we break down the top-performing tools modern B2B teams rely on. You’ll see what each tool does, how it fits into your workflow, and why it’s worth the budget.

Why Listen to Us? 

We built RB2B to help sales teams stop guessing who’s on their site and start closing them. Our platform powers real-time lead identification for hundreds of B2B teams. We’re in the trenches daily, testing tools and talking to reps. This guide comes from firsthand experience with what actually drives the pipeline, not just marketing gimmicks.

he pipeline, not just marketing gimmicks.  

What are Sales Tools? 

Sales tools are software applications that assist sales teams in managing and optimizing their sales processes. In other words, they are designed to help reps sell smarter and faster. They work by streamlining key stages of the sales process, from first touch to closed deal, including: 

• Prospecting: Find and qualify leads faster with tools that surface intent signals and contact info.
• Engagement: Automate and personalize outreach across channels to stay top of mind.
• Pipeline Tracking: Keep deals organized and moving with clear visibility into stages and next steps.
• Conversion: Use real-time insights and data to close deals with better timing and context.

These tools encompass a range of functionalities, from customer relationship management to sales analytics, aiming to enhance efficiency and effectiveness in sales operations. 

Why are Sales Tools Important?

• Reveal Buyer Intent: Tools like RB2B identify who’s visiting your site, providing actionable insights for timely engagement.
• Automate Repetitive Tasks: By handling routine activities, these tools free up reps to focus on selling.
• Enhance Lead Prioritization: They help distinguish high-intent prospects, ensuring efforts are directed where they matter most.
• Improve Pipeline Visibility: Real-time tracking keeps deals moving and highlights potential bottlenecks.‍
• Provide Data-Driven Insights: Analytics inform strategy, helping teams refine their approach based on performance metrics.

Top 10 Sales Tools Every Sales Team Should Consider

Before we review each tool, here’s a summary of the 10 sales tools and how they’re best deployed: 

1. RB2B  

The first sales tool on the list is ours, RB2B. 

We’ve designed RB2B to help sales teams identify and act on high-intent website traffic the moment it happens. While similar tools use reverse IP lookup to deliver limited company-level insight, ours uses a proprietary, fully-permissioned data network to capture and deliver person-level visitor insights.

Your reps get the LinkedIn profiles, job titles, and emails of your website visitors directly in Slack or Microsoft Teams, allowing them to engage potential buyers while they’re still on-site. 

Our platform prioritizes speed, precision, and actionability, turning anonymous traffic into a qualified pipeline.

Key Features

• Person-Level Visitor ID: Captures names, roles, LinkedIn URLs, and verified emails from site traffic.
• Hot Leads Tagging: Flags high-fit visitors based on custom ICP filters and behaviors.
• Slack & Teams Alerts: Instantly routes buyer signals to reps where they work, no login required.
• Hot Pages Tracking: Highlights which pages signal high intent (like pricing or case studies).
• Integrations: Automatically syncs lead data with HubSpot, Salesforce, and other valuable sales tools.
• US Traffic Focus: Prioritizes privacy-compliant, U.S.-based traffic for accurate person-level resolution.
• Traffic Insights: Identify top visitors, track campaign performance, and tailor outreach based on job title, industry, and behavior.

Pricing

RB2B offers a free plan with 150 monthly credits and basic visitor alerts. Our paid plans include: 

• Pro Plan ($149/mo): 300 credits/month, everything in Free plus advanced features: hot leads, repeat visitors, filtering, CSV downloads, pageview history, 20+ integrations. 
• Pro+ Plan ($349/mo): 1000 credits/month, all Pro features, cheaper overage at 45¢/extra credit, unlimited users.
• Custom Plan (Contact Sales): For agencies or large teams needing 2,000+ credits/month. 

All plans come with a 7-day trial period. Check our pricing page to compare plans. 

Pros

• Identifies real people, not just companies
• Pushes leads to reps instantly via Slack
• Highlights buyer-ready behavior (e.g., pricing visits)
• Easy to install and use, no dev help needed
• CRM sync automates lead capture and scoring
• Freemium model gives teams a risk-free start

Cons

• Built to complement, not replace, your existing CRM and sales tools.

2. Clari  

Clari is a pipeline and forecasting platform that gives sales teams full visibility into deal progress, rep activity, and revenue projections. This type of tool is critical for aligning teams, spotting risks early, and replacing guesswork with data-backed decisions. 

From forecasting to pipeline reviews to real-time deal insights, Clari gives sales leaders and reps the visibility they need to take action. It removes reliance on static spreadsheets and clunky CRM reports, replacing them with live dashboards, AI-powered coaching, and forecasting rollups that work for every level of the organization.

Key Features

• Forecasting Rollups: Aligns rep-to-board forecasts into one view with real-time updates.
• Pipeline Visibility: Lets reps and managers instantly see stalled, moving, and at-risk deals.
• CoPilot AI: Offers live, in-call cue cards to handle objections, pricing, or competitors in the moment.
• Conversation Intelligence: Automatically records, transcribes, and summarizes calls for faster follow-up.
• One-to-One Dashboards: Personalized rep views showing forecast, won deals, and slipped opportunities.

Pricing

Clari uses custom pricing. Plans are tailored to company size and needs. You need to contact the sales team to get a quote.  

Pros

• Forecasts roll up seamlessly from rep to exec
• Copilot delivers live cue cards during calls
• Custom dashboards by role (rep, manager, exec)
• Syncs directly with Salesforce in real time
• Reduces rep admin time significantly

Cons

• Some CRM updates must happen in Salesforce first
• View customization often requires admin or support help

3. Reply.io 

Reply.io is a multichannel outreach and communication platform built to help sales teams scale outbound campaigns without losing personalization. Tools like this are important for high-volume prospecting, automating tasks reps do every day while maintaining a human tone across channels. 

With its drag-and-drop campaign builder and deep integrations, Reply streamlines email, LinkedIn, SMS, and call workflows into a single, flexible sequence.

Key Features

• Team Collaboration: Share templates, review stats, and manage sequences across teams.
• CRM Integrations: Syncs smoothly with HubSpot, Salesforce, and Pipedrive.
• AI Outreach Assistant (Jason AI): Generates emails, replies, and sequences automatically.
• Email Warm-Up & Deliverability: Built-in tools to maintain sender reputation.
• Campaign Reporting: View detailed stats on sequence performance and rep activity.

Pricing

Reply.io offers three plans: 

• Email-Only Plan (starts at $179/month) for unlimited users and 50,000 contacts.
• Multichannel Plan (starts at $99/user/month) with access to all outreach channels.
• Jason AI SDR ($500/month) for full AI-powered outreach and lead gen.

Channel Add-ons, Al & Live Data, and Email Validation can be added to the plan for more functionality. All plans have a 14-day free trial. 

Pros

• Time-zone scheduling boosts reply rates
• Campaign builder is fast and flexible
• Shared team dashboards and access controls

Cons

• Contact can’t be in more than one sequence
• Reporting lacks advanced customization filters

4. Salesforce Sales Cloud  

Salesforce Sales Cloud is an enterprise CRM and sales execution platform, which is the operational core of many sales organizations. It centralizes customer data, forecasting, and sales activities in one place.

With Salesforce, your team can track leads, execute sequences, and manage accounts, while sales leaders gain visibility into pipeline health and performance. With customizable workflows, automation, and deep integrations, it supports everything from daily rep tasks to high-level GTM strategy.

Key Features

• Lead & Opportunity Management: Track every buyer and deal in a unified pipeline.
• Sales Engagement: Build outreach cadences directly inside the CRM.
• AI Lead Scoring (Einstein): Prioritize deals based on likelihood to close.
• Forecasting & Dashboards: Create accurate projections with real-time pipeline data.
• Workflow Automation: Reduce admin with triggers, alerts, and auto-updates.

Pricing

Sales Cloud pricing comes in two categories: For SBMs and Enterprises.

For SBMS:

• Starter Suite ($25/user/month): Basic CRM and sales tools
• Pro Suite ($100/user/month):  Adds quoting, forecasting, chat

For Enterprises: 

• Enterprise ($165/user/month): Pipeline insights, conversation intelligence, Agentforce
• Unlimited ($330/user/month): Adds predictive AI, developer tools, success plans
• Einstein 1 Sales ($500/user/month): Generative AI, team collaboration, full integration

Pros

• Highly customizable CRM for all team sizes
• AI insights with Agentforce and Einstein
• End-to-end sales ops, including billing and CPQ

Cons

• Complex setup requires time and admin expertise
• High cost, especially for AI features and enterprise scale

5. Zoominfo  

ZoomInfo is a sales intelligence and prospecting platform built to fuel pipeline generation with real-time insights. It’s essential for targeting the right buyers at the right time.

With enriched contact data, buyer intent signals, and automation features, your sales team can prioritize outreach, personalize messaging, and reduce time wasted on unqualified leads. ZoomInfo turns prospecting into a high-impact, data-driven activity.

Key Features

• B2B Contact & Company Data: Access 70M+ phone numbers and 174M+ verified emails to directly reach decision-makers.
• Buyer Intent Signals: Detect companies actively researching solutions like yours to engage earlier in the buying cycle.
• Conversation Intelligence: Analyze calls and meetings to pinpoint deal risks, surface objections, and optimize coaching.
• Website Visitor Tracking: Reveal anonymous web visitors and uncover high-intent accounts exploring your product.
• Sales Automation: Trigger multichannel cadences and task workflows based on behavioral and firmographic signals.

Pricing

ZoomInfo offers customized pricing based on user needs, team size, and features. Its Sales Plan includes contact data, intent signals, automation, and integrations. 

Contact the sales team for a customized quote.  

Pros

• Unmatched B2B database accuracy and coverage
• Intent signals drive proactive prospecting and prioritization
• Chorus delivers actionable insights from sales conversations

Cons

• Data accuracy varies by industry and SMB segment
• Some ZoomInfo Salesforce syncs require manual workarounds

6. Zapier  

Zapier is a no-code automation platform that connects sales tools and automates tasks across systems. It’s key for eliminating manual work, syncing data, and enabling fast, consistent follow-ups.

By linking CRMs, lead forms, email tools, and more, your sales team can trigger outreach, enrich records, and automate qualification. Zapier helps reps focus on closing deals while workflows run in the background, with no dev work required.

Key Features

• Multi-step Zaps: Automate entire sales workflows with multiple app actions in a single trigger.
• AI-Powered Builder: Quickly build automations using natural language or generate code-based steps.
• CRM Integrations: Sync platforms like Salesforce, HubSpot, and Pipedrive automatically and in real time.
• Trigger-Based Outreach: Launch outreach email sequences or create tasks when leads submit forms or visit pages.
• Shared Workflows: Collaborate with teams on Zaps, app connections, and automation logic.

Pricing

Zapier has different price plans for its core offerings: 

• Zaps: Build, automate, and scale end-to-end workflows, starting at $29/month.
• Tables: Import, store, edit, and automate your business data, starting at $20/month.
• Interfaces: Build custom forms, web pages, and apps to aid automation, starting at $20
• Chatbots: Build custom, AI-powered chatbots using Zapier automation, starting at $20. 

Pros

• Reliable background automation
• Integrates with 6,000+ apps
• Great onboarding and documentation

Cons

• Debugging failed Zaps can be difficult
• Complex workflows may need expert help

7. Turtl  

Turtl is a sales content creation and enablement platform, designed to help teams produce interactive, personalized materials that actually convert. It’s crucial in shaping buyer engagement during the mid-funnel.

Turtl replaces static PDFs with insight-driven, scalable content experiences that move deals forward. Your reps can build trackable, dynamic content, like pitch decks or proposals, without design help. 

Key Features

• Interactive Sales Docs: Build personalized proposals, playbooks, and decks without dev or design support.
• Real-Time Analytics: Track how prospects engage with metrics like page views, time spent, drop-offs, so reps know what to follow up on.
• Extensive Personalization: Adapt content per account or persona with modular design and AI-driven logic.
• Scalable Templates: Create once and personalize infinitely. It is ideal for ABM and repeatable sales motions.‍
• Behavioral Insights: Understand what content drives action with detailed engagement data across assets.

Pricing

Depending on the business needs, Turtl offers three tiers: Adopt, Grow, and Scale.  Pricing is customized; teams must book a demo for a quote.

Check the Turtl pricing page for more details. 

Pros

• Real-time content analytics
• Strong sales and marketing alignment
• Drives higher engagement than PDFs

Cons

• Some design flexibility limitations
• Initial setup can require a bit of hands-on effort.

8. Calendly  

Calendly is a meeting scheduling automation tool, essential for modern sales teams looking to streamline how they connect with prospects. It accelerates deal velocity by removing manual coordination from the booking process.

Calendly automates availability, reminders, and lead routing. Whether you're scheduling discovery calls or demos, it reduces friction by letting prospects book directly from email, LinkedIn, or your website, with no emails needed. 

Key Features

• Smart Scheduling Links: Share custom links that reflect your real-time availability to book meetings instantly.
• Calendar Sync: Automatically syncs with Google, Outlook, or Exchange to prevent double-booking.
• Lead Routing: Match inbound leads with the right rep using form-based rules and meeting assignment logic.
• Automated Workflows: Send pre- and post-meeting emails, reminders, and follow-ups with no manual work.
• CRM & Tool Integrations: Works with Salesforce, HubSpot, Zoom, Slack, and 7,000+ tools via Zapier.

Pricing

There are three paid plans to choose from in addition to a free tier: 

• Free: Basic one-on-one scheduling features.
• Standard ($12/seat/month): Includes integrations and automation features.
• Teams ($20/seat/month): Adds team scheduling, routing, and analytics.
• Enterprise(from $15,000/year): Includes SSO, SCIM, and admin controls for larger orgs.

Pros

• Automates reminders and follow-ups
• Mobile and browser access
• Supports multi-language scheduling pages

Cons

• UI setup can feel unintuitive at times
• Calendar disconnects can cause silent failures

9. HubSpot 

HubSpot is a unified CRM platform that brings marketing, sales, service, content, and ops tools into a single system. By centralizing these functions, it eliminates data silos and keeps your entire customer journey visible and actionable from one place. 

This all-in-one setup is especially valuable for sales teams that rely on alignment across departments to generate, qualify, and close leads efficiently.

Key Features

• Pipeline Management: Track, update, and manage deals across customizable pipelines with visibility for reps and leadership.
• Lead Scoring & Segmentation: Use behavioral and demographic data to prioritize leads for sales outreach.
• Email & Call Tracking: Log calls, track email opens, and automate sequences directly within the CRM.
• AI & Automation: Automate tasks, personalize communication, and generate insights using HubSpot’s AI tools.
• Live Chat & Help Desk Tools: Equip sales and service teams with real-time messaging and ticketing, all linked to contact records.

Pricing

HubSpot offers separate pricing for each of its core hubs:

• Marketing Hub 
• Sales Hub 
• Service Hub 
• Content Hub 
• Operations Hub 
• Commerce Hub 

Pricing scales based on team size, feature needs, and the specific hub you're using. For the most up-to-date details, visit the HubSpot pricing page.

Pros

• Strong free tier with unlimited users
• Scales well from SMBs to enterprises
• 1,000+ integrations with external apps

Cons

• Advanced features require expensive upgrades
• Complex pricing tied to contacts and user count

10. Zendesk  

Zendesk is a customer service and support suite that consolidates all customer communication, including email, chat, voice, social, and self-service, into one centralized platform. 

For sales organizations, it's a vital post-sale tool to ensure smooth handoffs, responsive client engagement, and long-term retention. With built-in AI, automation, and detailed analytics, Zendesk helps support teams resolve tickets faster while surfacing insights sales leaders can use to drive renewals and upsells.

Key Features

• Omnichannel Ticketing: Centralize requests from email, chat, voice, and social into a single inbox.
• AI-Powered Agents: Automate up to 80% of customer queries using generative AI.
• Agent Workspace: Give reps full context with conversation history and customer data in one view.
• Workflow Automation: Trigger responses, assign tickets, and route issues with custom logic.
• Robust Reporting: Monitor CSAT, agent productivity, and issue trends to optimize support.

Pricing

Zendesk offers four paid plans: 

• Support Team ($25/agent/month): Basic ticketing with automation and integrations.
• Suite Team ($69/agent/month): Adds live chat, voice, AI, and help center.
• Suite Professional ($149/agent/month): Adds SLAs, CSAT tools, and advanced routing.
• Suite Enterprise (Custom): Includes sandboxing, custom workspaces, and role-based access.

Pros

• Easy to scale across teams and brands
• Powerful automation with AI and triggers
• Unified inbox for omnichannel support

Cons

• Advanced features require costly upgrades
• Support team responsiveness can be inconsistent

Want Better Sales Results? Start at the Source

The right sales stack doesn’t just automate; it accelerates. Each tool in this list supports a different slice of the revenue engine, from scheduling to sourcing, from engagement to enablement. But none of it works if you don’t know who’s on your site. That’s where RB2B comes in.

Our tool turns anonymous web traffic into warm leads. We give your team real-time, person-level intel (with emails, job titles, and LinkedIn URLs) the second high-intent visitors hit your site. It’s like unlocking the hidden pipeline that is already knocking at your door.

Stop guessing who’s interested. Start selling to them. Book a demo today!