Here Are the 9 Best ABM Tools to Drive B2B Revenue 

Quick Summary

This guide reviews the 9 best ABM software platforms that help B2B teams target, engage, and convert high-value accounts. From RB2B and Demandbase to RollWorks and 6sense, these platforms offer capabilities like website visitor identification, account scoring, and personalized multi-channel outreach. For more insights on identifying anonymous website visitors and turning them into pipeline, visit the RB2B blog.

Need ABM Software to Turn Traffic Into Pipeline?

Winning high-value accounts takes more than clicks or impressions. You need tools that reveal in-market buyers, personalize every touchpoint, and align your sales and marketing teams around the same goals. That’s exactly what the best ABM software platforms do.

This RB2B guide highlights the 9 best ABM software platforms for 2025 that top B2B teams use to turn anonymous interest into closed enterprise deals. 

But first… 

Why Listen to Us?

RB2B helps hundreds of B2B sales teams identify real people behind anonymous website visits. 

Our platform powers person-level ABM workflows daily, and we test competitor tools to stay ahead. This guide is based on real-world experience helping companies turn anonymous traffic into qualified enterprise pipelines.

What Is ABM Software?

ABM (Account-Based Marketing) software helps B2B teams identify, engage, and convert high-value target accounts with personalized, account-specific campaigns.

Instead of casting a wide net, ABM software flips the funnel, focusing your sales and marketing efforts on the accounts that actually matter. These tools track account activity, surface buying signals, and orchestrate touchpoints across channels like ads, email, LinkedIn, and sales outreach.

The best ABM platforms also sync with your CRM and marketing automation tools, helping your team stay aligned, automate workflows, and move deals forward faster.

Why ABM Software Is Important

• Reveals Hidden Pipeline: Uncover qualified prospects already researching your solution by identifying which target accounts are visiting your website and engaging with your content. 
• Enables Account-Level Personalization: Deliver tailored experiences to different stakeholders within target accounts based on their role, industry, company size, and research behavior.
• Accelerates Enterprise Sales Cycles: Your sales team can engage earlier and with better context, knowing exactly which accounts are showing intent and what pages they’ve viewed. Tools like RB2B surface these in-market signals directly in your CRM or Slack.
• Improves Marketing ROI: Focus resources on accounts most likely to convert rather than casting wide nets, with ABM delivering higher marketing revenue compared to traditional approaches
• Aligns Sales and Marketing: ABM software provides shared visibility into account engagement, ensuring both teams work toward the same high-value targets with coordinated messaging.

Our Top 9 ABM Software Tools

Below is a summary of the platforms we will cover:

1. RB2B

RB2B tops our ABM software list by solving what most platforms overlook: identifying real decision-makers within target accounts. While competitors often stop at company-level data, RB2B shows you exactly who’s visiting your site with names, roles, LinkedIn profiles, and verified business emails. Your team can reach out with tailored messaging in real time.

The platform uses a proprietary, fully permissioned data network to identify visitors from target accounts in real time. Your team gets instant Slack alerts when key stakeholders land on high-intent pages, giving your reps the perfect moment to engage active buyers.

Key Features

• Person-Level Account ID: Identifies individual decision-makers within target accounts by name, role, LinkedIn profile, and verified business email. 
• Hot Lead Tagging: Hot lead tags flag high-fit prospects using ICP filters and real-time behavior scoring to prioritize outreach efforts. 
• Account-Based Alerts: Sends buyer signals to account owners in under 30 seconds when target account stakeholders visit your site
• Hot Pages Tracking: Monitors visits to high-intent pages like pricing, case studies, and demo requests so teams can prioritize accounts showing buying intent
• CRM Integration: Seamlessly connects with HubSpot, Salesforce, and 20+ CRMs to trigger account alerts, automate ABM workflows, and update account scores
• Global Company-Level ID: Identifies 70-80% of target account traffic by combining person-level data with Demandbase's company identification
• Fast Setup: 5-minute pixel install, no dev required.

Pricing

• Free Plan: 150 monthly credits with LinkedIn profiles pushed to Slack for prospect identification
• Pro+ Plan ($129/mo, billed yearly): 300 credits monthly, everything in Free plus hot leads, prospect filtering, CSV exports, and 20+ integrations
• Custom Plan (Contact Sales): For enterprise sales teams needing 2,000+ credits monthly with dedicated support

All plans come with a 7-day trial period. Check our pricing page to properly compare plans. 

Pros

• Person-level identification reveals individual buying committee members within target accounts
• Instant account alerts enable real-time engagement while stakeholders are researching
• Simple 5-minute setup with immediate results and no technical requirements
• Maximized sales team efficiency by focusing reps' attention on the most active and qualified buyers who are showing real-time intent.
• Reduced friction in workflows through seamless, automated data flow and trigger-based alerts pushed directly into your existing CRM and sales channels.
• Higher data confidence and deliverability due to the platform's proprietary, fully permissioned network that provides accurate and verified person-level contact information

Cons

• Primarily focused on visitor identification rather than full ABM campaign orchestration

2. Demandbase

Demandbase positions itself as the comprehensive ABM platform for enterprise teams, combining account identification with campaign orchestration and advertising capabilities. The platform excels at company-level intelligence and provides deep account insights that inform ABM strategy and execution across multiple channels.

Key Features

• Account Intelligence: Provides insights on target account tech stacks, hiring trends, and firmographics for smarter ABM strategy
• Intent Data: Detects early buying signals from billions of digital interactions using predictive modeling to identify in-market accounts
• ABM Advertising: Delivers personalized, cross-channel ads tailored to target account journeys
• Sales Intelligence: Provides sales teams with account context and buying signals directly in their workflow.
• Platform Orchestration: Automates and coordinates campaigns across multiple channels and touchpoints.

Pricing

• Demandbase’s pricing is not publicly available online. You will need to book a demo to get a customized pricing plan

Pros

• End-to-end ABM platform with campaign orchestration across all channels
• Deep account intelligence powered by machine learning and extensive third-party data
• Strong advertising capabilities with account-based targeting and optimization.
• Seamlessly integrates with major CRM and marketing automation platforms.

Cons

• Provides limited person-level visibility for highly targeted outreach
• Provides limited person-level visibility for highly targeted outreach.
• The complexity of the platform can lead to a steep learning curve.

3. 6sense

6sense is a revenue AI platform that uses intent data and AI to pinpoint which accounts are ready to buy. Its ABM features center on identifying in-market accounts and understanding where they are in the buying journey. By analyzing signals from millions of websites, 6sense scores target accounts and provides insight into their research behavior and buying stage with up to 90% accuracy.

Key Features

• Predictive Account Scoring: AI predicts buying stages with 90% accuracy using a billion-plus weekly signals
• ABM Campaign Intelligence: Optimizes advertising spend and forecasts pipeline impact using real-time account insights
• Sales Intelligence: Provides account context and buying signals to sales teams for more relevant outreach
• Dynamic Audience Building: Uses 80+ segmentation filters to define ICP and create dynamic account lists based on real-time factors.
• Web Visitor Identification: De-anonymizes website traffic to identify companies visiting your site and their engagement patterns.

Pricing

• Free Plan: Includes 50 data credits/month, company and people search, sales alerts, list builder, and Chrome extension access.
• Paid Plans: Offer full sales intelligence with AI features like Sales Copilot, predictive scoring, persona mapping, web visitor ID, and deep CRM/workflow integrations. A demo is required to reveal exact pricing figures.

Pros

• Powerful AI predictions for account prioritization using large-scale data and machine learning
• An enterprise-grade platform with strong security and performance for large ABM programs
• Provides a 360-degree view of accounts, deals, and leads with constantly updated data.
• Excellent for building dynamic, segmented audiences based on intent and behavior.

Cons

• The account-focused approach provides limited individual-level insights for personalized outreach
• Pricing is custom and can be very expensive, making it less accessible for smaller businesses.
• The platform’s complexity can lead to a significant learning curve for new users.

4. Warmly

Warmly combines ABM account identification with real-time engagement tools, enabling immediate outreach to target account stakeholders while they're actively browsing. This "revenue orchestration" approach helps ABM teams engage prospects through chat, email, or video messages the moment they show interest.

Key Features

• Real-Time Account ID: Identifies target account visitors in under 100ms with automated engagement triggered within 30 seconds
• Multi-Channel Engagement: Enables immediate chat, email, and video outreach with intelligent routing to account owners
• ABM Behavioral Triggers: Includes 50+ automation rules for target accounts with real-time intent scoring and engagement optimization
• AI Chatbot: An AI assistant that can engage with website visitors, qualify leads, and book meetings in real time.
• Pipeline Tracking & Attribution: Provides comprehensive analytics to measure the impact of ABM programs on pipeline and revenue.

Pricing

• Data Agent (visitor de-anonymization, intent data): $10,100/year, includes 5K credits
• AI Inbound Agent (adds live chat, routing): $18,000/year, includes 10K credits
• AI Outbound Agent (adds email/LinkedIn outreach): $24,000/year  includes 10K credits

They also offer monthly billing options (e.g., ~$1,020/month for Data Agent), and custom enterprise plans for higher volume users. 

Pros

• Enables automated ABM outreach based on real-time target account behavior
• The AI chatbot provides a modern way to qualify and engage leads instantly.
• Offers comprehensive pipeline tracking and revenue attribution for ABM programs
• Strong focus on real-time engagement and immediate follow-up

Cons

• More complex than basic identification tools, requiring active team involvement and training
• The high price point for the AI platform can be a barrier for many businesses.
• The company offers multiple products, which can make a unified solution confusing to navigate.

5. DemandScience

Terminus has merged into DemandScience and now operates under the DemandScience brand. DemandScience is a multi-channel ABM platform that enables teams to orchestrate coordinated campaigns across advertising, email, web, and sales touchpoints. The platform focuses on helping mid-market and enterprise teams execute comprehensive ABM programs with unified messaging and measurement across all channels.

Key Features

• Multi-Channel Campaign Orchestration: Coordinates ABM touchpoints across advertising, email, web personalization, and sales outreach
• Account-Based Advertising: Delivers targeted display and social ads to specific roles within target accounts
• ABM Analytics: Measures account-level engagement, pipeline impact, and campaign performance across all channels
• Centralized Account Hub: Aggregates target account data and engagement history in a single place for a unified view.
• Intent Data & Buyer Signals: Identifies accounts showing active interest in relevant topics and products to prioritize outreach.

Pricing

• Custom pricing based on modules, account volume, and advertising spend. Demo required for pricing details

Pros

• Comprehensive multi-channel ABM orchestration from a single platform
• Strong advertising capabilities with account-based targeting and optimization
• Centralized hub provides a unified view of account activity and engagement.
• Proprietary data verification technology ensures a high level of data accuracy.

Cons

• A complex platform requiring dedicated resources for setup and ongoing campaign management
• The pricing is opaque and can be very expensive for small and mid-sized businesses.

6. RollWorks

RollWorks is an ABM platform designed for growing B2B teams looking to identify, engage, and measure high-value accounts across the funnel. It combines account targeting with campaign analytics and engagement insights to help teams optimize their go-to-market efforts.

Key Features

• Account Journey Stages: Visualizes account progress through awareness, engagement, and conversion
• Attribution Reporting: Connects ad, email, and site engagement to pipeline outcomes
• Account Scoring: Identifies high-fit, high-intent accounts using firmographic and behavioral data
• Targeted Advertising: Facilitates precise ad targeting across multiple channels, including display, social media, and video.
• Dynamic Audience Segmentation: Allows for dynamic segmentation of audiences based on behavior, firmographics, and engagement levels.

Pricing

RollWorks does not publish pricing tiers publicly. You must request a personalized quote 

Pros

• Budget-friendly compared to platforms like Demandbase and 6sense
• Easy-to-use analytics and clear visualizations of account performance

Cons

• Less robust intent data compared to higher-end platforms
• Offers dynamic segmentation and lookalike modeling to expand your target list.
• Good for mid-market teams with a strong focus on ROI and measurement.

7. Madison Logic

Madison Logic focuses on content syndication and intent data for ABM programs, helping teams identify in-market accounts and engage them through targeted content distribution. Their platform combines proprietary intent signals with content amplification to reach target accounts across their research journey.

Key Features

• Content Syndication Network: Distributes targeted content to specific accounts and roles through a premium B2B publisher network
• Account-Based Intent Data: Identifies target accounts showing research behavior related to your solutions 
• Lead Generation: Captures contact information from target accounts engaging with syndicated content
• Buying Group Identification: Tracks and reports on engagement across the buying committee to inform campaign strategy.
• AI-Powered Sales Engagement: Uses campaign engagement signals to generate AI-powered outreach content for sales teams.

Pricing

• The pricing for Madison Logic is custom and based on content distribution volume, target account lists, and program scope

Pros

• Specialized content syndication reaching target accounts through a premium B2B publisher network
• Strong intent data capabilities identifying accounts actively researching relevant solutions
• Provides a unique approach to ABM by focusing on content consumption as the primary signal.
• New AI features help sales teams turn insights into actionable, personalized messages.

Cons

• Limited to a content syndication approach, requiring additional tools for comprehensive ABM execution
• Pricing is not transparent and can be expensive depending on the scope of the program.

8. Cognism

Cognism is a global sales intelligence platform tailored for account-based marketing. Known for its GDPR-compliant data, Cognism helps teams identify and engage high-intent accounts with verified contact information and intent signals. Its strength lies in compliant international outreach, making it ideal for companies targeting audiences across multiple regions.

Key Features

• Intent Data & Segmentation: Targets accounts showing active buying signals across multiple channels
• Verified Contact Data: Accesses compliant, accurate business emails and phone numbers
• Account List Building: Filters by firmographics, job titles, technologies used, and more
• Revenue Operations: Supports data enrichment, territory planning, and lead scoring to power revenue teams.
• GDPR & CCPA Compliance: Provides compliant data that meets international privacy regulations.

Pricing

Cognism's pricing is customized for each client. The pricing is based on the number of users, data volume, and geographic scope

Pros

• GDPR-compliant global contact database
• High data accuracy with a low bounce rate
• Strong integration capabilities with sales tech stack
• Intent data helps prioritize accounts that are actively in a buying cycle.

Cons

• Pricing may be prohibitive for early-stage startups
• The primary focus is on data, so it may require other tools for full ABM campaign orchestration.

9. Foundry ABM

Foundry ABM focuses on account-based website personalization to help teams convert high-value visitors through dynamic, tailored web experiences. The platform empowers marketers to identify target accounts, personalize web content in real time, and accelerate account progression using intent and engagement signals.

Key Features

• Account-Based Website Personalization: Dynamically adjusts website messaging, banners, and CTAs based on company, industry, and behavior.
• Target Account Identification: De-anonymizes site traffic to reveal companies visiting and their engagement levels.
• Dynamic Content Engine: Recommends case studies, resources, and messaging tailored to the visitor’s profile and journey stage.
• Multi-Channel ABM Campaigns: Enables integrated advertising and email campaigns across the buyer’s journey.
• Real-Time Sales Intelligence: Tracks engagement insights to help sales teams personalize their outreach.

Pricing

• Pricing is not publicly listed. Foundry ABM follows a quote-based model. You’ll need to contact their sales team for custom pricing.

Pros

• Purpose-built for website personalization with deep ABM alignment
• Boosts conversions by tailoring on-site experiences for known accounts
• Integrates intent and engagement signals to accelerate account progression.
• User-friendly interface for building and managing campaigns

Cons

• Primarily web-focused and requires integration with other tools for full-funnel ABM
• The platform's initial setup and customization can require significant time and resources.
• Some users report that the interface is not very intuitive

Turn ABM Insights Into Actionable Contacts with RB2B

Account-based marketing isn’t just about targeting companies; it’s about connecting with the right people inside them. The platforms in this guide help B2B teams align around high-value accounts, deliver personalized engagement, and generate a more qualified pipeline.

However, most ABM platforms still operate at the company level, leaving sales teams guessing about individual stakeholders within target accounts. RB2B bridges this critical gap by identifying actual decision-makers by name, role, and verified contact details.

Instead of wondering which accounts are ready to buy, your sales team gets instant alerts when key stakeholders visit pricing pages, case studies, or demo requests, enabling immediate personalized outreach while interest peaks.

Ready to turn anonymous account research into a qualified enterprise pipeline? Book your free RB2B demo today.