Lead generation is critical for any go-to-market strategy, and 6sense promises to elevate those efforts with its AI-powered insights and predictive analytics. But does it truly deliver on those claims? After using 6sense across multiple campaigns, I’ve seen firsthand how its ability to align sales and marketing can improve targeting—and also where it falls short.
In this 6sense review, I’ll share my experience with the platform’s key features, data accuracy, and user sentiments, helping you determine whether it has what you're looking for in a go-to-market (GTM) platform.
Bonus: What if you could go one step further and pinpoint the exact decision-makers behind those high-intent accounts? Stay with me, and I’ll show you a 100% FREE tool that can take 6sense’s insights to a whole new level, helping you strike when interest is at its peak.
6sense offers a robust set of AI-driven tools that empower both marketing and sales teams to refine their GTM strategies with real-time data and predictive analytics. I found that 6sense’s true value lies in how well it aligns marketing and sales efforts to target high-value accounts with precision.
Let’s break down the key AI solutions 6sense brings to the table and how they can streamline your GTM process:
6sense’s Revenue AI™ for Marketing provides a wealth of actionable data that helps teams craft more personalized and targeted marketing campaigns. This platform analyzes buyer intent signals, firmographics, and engagement data to uncover which prospects are actively researching solutions.
In my campaigns, 6sense helped segment our audience dynamically based on their behavior, ensuring our marketing efforts were laser-focused. By identifying prospects who had visited high-value sections of our website, like product demos and pricing pages, we were able to re-target these accounts with tailored marketing messages. This approach also helped my team cut down on wasted ad spend by narrowing the audience.
Some key features we leverage include:
For sales teams, 6sense’s AI solutions go beyond intent data to provide a clear picture of where an account is in the buying process, enabling more focused outreach. One of the standout features for my team was the Prioritization Dashboard. This tool showed us which accounts were ready for engagement based on their activity with our marketing content, making it easier to allocate resources efficiently. By understanding when and why an account was engaging, we could personalize outreach efforts and avoid generic, ineffective communication.
Some features that boosted our sales efforts:
Keep reading: Explore our in-depth Demandbase vs. 6sense and ZoomInfo vs. 6sense comparisons and see how 6sense’s products stack up against the competition.
In my experience, 6sense delivered CONSISTENTLY accurate buyer intent and engagement data, but it had its limitations.
The predictive analytics and intent data were especially useful in guiding our outreach efforts as we could pinpoint when accounts were most likely to convert.
However, there were instances where the contact details for decision-makers in niche industries weren’t always up to date. We occasionally had to verify certain data points manually, especially when dealing with smaller companies or those going through rapid organizational changes. Despite this, 6sense’s firmographic data was robust, and the occasional gaps in contact data were balanced by the predictive insights that kept our outreach strategy on track.
6sense’s integration capabilities allowed my team to seamlessly connect the platform with the existing tools, particularly CRM systems like Salesforce. The integration process was smooth, and the API provided flexibility for pulling buyer intent data directly into our CRM workflows.
This integration was a MASSIVE BOOST for us. Instead of manually exporting data, we could automate the process of importing high-intent accounts into our CRM, which streamlined the sales process. Besides, the API enabled us to create custom workflows based on real-time buyer signals, allowing for more responsive and personalized engagement.
Key integrations include:
The learning curve with 6sense was a bit steep initially, mainly because of the vast amount of data the platform offers. However, once our team got familiar with the interface, handling the data got easier.
The customer support team helped us throughout the onboarding process, which we highly appreciated. Our dedicated customer success manager (CSM) was proactive in ensuring that we were making the most of 6sense’s features. Regular check-ins and tailored support sessions allowed our team to continuously improve how we used the platform.
Getting a clear sense of 6sense's pricing can be a challenge—you have to contact their sales team for a tailored quote, which varies based on factors like the number of users, selected features, and data consumption. I found the lack of upfront pricing frustrating, especially when trying to evaluate multiple platforms within tight timelines.
The free plan is limited to just one user and 50 credits per month—far too restrictive for running any meaningful campaigns.
User feedback for 6sense highlights its strengths in predictive analytics and intent data, which have helped many teams improve their sales and marketing efforts by identifying and prioritizing high-value accounts. Several users shared that the platform's insights into the buyer journey allowed them to engage prospects at the perfect time. The seamless integration with CRM systems like Salesforce is also a frequently mentioned advantage.
On the downside, some users have expressed frustration with the platform’s interface. One user noted:
“The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason.”
Here’s a breakdown of 6Sense’s ratings across major platforms, accurate as of October 2024:
If I had to pick the tool’s strengths and drawbacks based on my own experience and user feedback, I’d mention the following:
After working with 6sense across various campaigns, I’ve found that simply leveraging its intent data isn’t enough—it’s how you use those insights that leads to significant gains in engagement and conversions. Here are three tips to help you maximize the potential of 6sense:
One of the most effective ways to unlock the full potential of 6sense is by setting up custom segments that align with your target accounts. 6sense allows you to build highly detailed segments based on buyer intent, firmographic data, and account behavior.
We created custom segments that zeroed in on accounts actively engaging with critical parts of our content, such as whitepapers and product comparison pages, or those repeatedly visiting high-intent sections of our site, including demo requests and pricing pages.
This approach enabled our team to target accounts showing the strongest buying signals. After implementing these segments, we saw a marked improvement in account engagement and conversion rates since our sales efforts were better aligned with buyer intent rather than broad, generic outreach.
Another impactful feature of 6sense is its ability to fuel dynamic display advertising based on buyer signals. Our team found that by linking intent data to personalized display ads, we could stay in front of high-priority prospects across multiple channels, even when they weren’t actively engaging with our content.
For example, when an account visited key pages or interacted with specific marketing materials, 6sense enabled us to automatically trigger customized display ads to reinforce our messaging. These ads were tailored to reflect the prospect’s engagement level and interests. This tactic improved our engagement rates by re-engaging prospects who had initially shown interest but had not yet converted.
6sense offers robust account-level intelligence, allowing your team to engage with companies showing interest across multiple touchpoints. However, turning that account-level data into actionable conversations often hinges on knowing exactly who within the organization is driving the engagement. This is where RB2B enhances your strategy by offering direct, person-specific insights and sending them directly to Slack.
With RB2B’s Person-Level Website Visitor ID tool, your team gains:
With RB2B, you see the specific decision-makers viewing high-intent pages, such as pricing or demo requests. This approach allows your team to understand not just the company’s overall interest but the unique motivations of individuals, leading to targeted messaging.
With RB2B, your team gains not just better visibility into who’s interested in your product but also the ability to engage those individuals when it matters most. This powerful combination with 6sense turns insights into action, helping you close deals more effectively by reaching out at the right time, with the right message, to the right person.
While 6sense provides broad account-level intelligence, RB2B enhances your ability to fine-tune outreach by identifying key individuals engaging with high-value content. Instead of relying on general company insights, RB2B delivers the SPECIFIC signals you need to initiate timely, personalized outreach that speaks directly to the decision-makers driving interest.
RB2B enables an effortless workflow without spreadsheets as you get real-time insights directly into your tools, eliminating the time- and resource-consuming manual data management.
What about compliance? RB2B is FULLY COMPLIANT with U.S. privacy regulations, including CCPA and CPRA. Since the platform focuses exclusively on U.S.-based traffic, you won’t have to worry about EU privacy regulations like GDPR.
Getting up and running with RB2B is quick and straightforward:
RB2B offers a 30-day free trial that gives you access to all premium features. After that, you can either continue with the 100% FREE plan, which includes monthly credits, or upgrade to the Pro plan for advanced functionalities.
6sense’s AI-powered platform offers exceptional value for marketing and sales teams looking to enhance their account-based strategies. With its predictive analytics and intent data, it provides a clear advantage in targeting high-value accounts. However, by integrating 6sense with RB2B’s Person-Level Website Visitor ID tool, you can unlock even greater precision and accelerate your sales efforts.
Together, 6sense and RB2B form a comprehensive solution that ensures no opportunity is missed. For teams looking to align their GTM strategies with real-time data and AI-driven insights, this combination is hard to beat!
Keep reading: Not quite sold on 6sense yet? We have compiled the following guides to help you pick the ideal lead generation platform for your team:
Featured image source: AS Photography
Alert your reps, start automated outreach, and add to lead score in under five minutes.
