How To Send Website Visitors Leads Directly to HubSpot

Quick Summary

Learn how to automatically identify anonymous website visitors using RB2B’s person-level identification technology and send their complete profiles directly into HubSpot. This empowers your sales team to instantly engage leads and trigger automated nurturing workflows while your prospects are still live on your site. 

Looking for a Seamless Way to Send Website Visitors to HubSpot Before They Bounce?

If you’re using HubSpot, you’ve probably felt the frustration of anonymous website visitors slipping away without leaving contact info. HubSpot is powerful for managing known leads, but it struggles to capture who’s actually browsing your site in real time, meaning your sales team misses out on engaging hot prospects before they disappear.

In this RB2B article, we’ll walk you through a simple, step-by-step guide to sending website visitors directly to HubSpot. You’ll learn how to identify and capture visitor data seamlessly, trigger workflows that alert your reps, and automate outreach. 

But first…

Why Listen to Us?

At RB2B, we’ve helped hundreds of B2B revenue teams push real-time visitor data directly into HubSpot, automatically, accurately, and fast. 

We know exactly where teams get stuck: clunky integrations, vague data, and missed timing. Our platform delivers rich visitor profiles, complete with LinkedIn links and job titles, straight to sales reps within minutes of a page view. We’ve seen what works, what breaks, and how to build workflows that actually drive pipeline.

What Does it Mean to Send Website Visitors to HubSpot?

Sending website visitors to HubSpot means capturing information about the people who visit your site, even if they don’t fill out a form or contact you directly, and automatically pushing that data into your HubSpot CRM. This process helps turn anonymous visitors into identifiable leads by matching their browsing behavior with contact details like job titles, companies, and email addresses.

By doing this, your sales and marketing teams gain real-time visibility into who is engaging with your website. HubSpot can then trigger workflows to alert reps, update lead scores, and start personalized outreach.

Why Send Website Visitors to HubSpot?

• Identify Hidden Leads: Capture details of visitors who don’t fill out forms, turning anonymous traffic into known prospects. RB2B helps by providing person-level visitor identification, so you get precise data on who’s browsing your site in real time.
• Boost Sales Outreach: Alert your sales team instantly when high-value visitors browse key pages, enabling timely follow-up.
• Automate Lead Scoring: Automatically update lead scores based on visitor behavior to prioritize the hottest prospects.
• Streamline Workflows: Trigger personalized email sequences and outreach directly from HubSpot without manual data entry.
• Improve Marketing Insights: Understand which campaigns and channels drive the most valuable website visitors for smarter budgeting.

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How To Send Website Visitors to HubSpot Using RB2B

We created RB2B to make it easy to turn anonymous website traffic into fully enriched, sales-ready leads, automatically synced into HubSpot. 

Here’s how to set it up.

Step 1. Sign Up for RB2B

Before you can begin identifying key decision-makers, you'll need to create your RB2B account. The signup is quick and hassle-free, giving you instant access to explore the platform.

Steps to Get Started:

1. Go to rb2b.com and click “Start For Free”
2. Register with a valid business email address
3. Gain immediate access to a 7-day full-featured trial, includes LinkedIn profiles, company insights, integrations, and verified business email contacts
4. No credit card is needed to begin your trial

What Happens After Signup:

• Your trial includes up to 1,000 profile identifications
• You’ll get full access to all Pro-level features during the trial
• After 7 days, your account automatically moves to the free-forever plan with 150 identification credits per month
• You can upgrade to a paid plan at any time

Step 2. Install the RB2B Tracking Pixel

The tracking pixel is what powers RB2B’s real-time visitor identification. It’s lightweight, loads asynchronously, and won’t slow down your site.

To install:

1. In your RB2B dashboard, click Script → View Script

2. Copy the provided tracking code

3. Paste this code into your website’s header, just before the closing </head> tag.
   
   • For WordPress: use the “Insert Headers and Footers” plugin or place it in your theme’s header.php.
   • For Shopify: insert the code into your theme.liquid file.

RB2B’s pixel loads asynchronously, so it won’t affect site performance. It also prioritizes U.S.-based traffic for GDPR compliance while optimizing match rates.

To verify installation, visit your website and check the RB2B dashboard within 5-10 minutes, you should see your visit recorded (if your IP is trackable).

Step 3. Connect RB2B to HubSpot

Next, link RB2B to HubSpot using the built-in integration.

In your RB2B dashboard:

• Navigate to Integrations → HubSpot.

• Authorize the connection by logging into HubSpot and granting permissions.

Configure Your Sync Settings

1. Map Data Fields: Connect RB2B fields (email, name, job title, company, LinkedIn URL, etc.) to matching HubSpot contact properties.
2. Add Custom Fields: Create new HubSpot properties for extra insights like RB2B Score, First Visit Date, or Pages viewed.
3. Enable Real-Time Sync: Turn on live syncing to send visitor data into HubSpot within minutes, no delays.

Pro Tip: Test it by having teammates visit your site from different locations. You’ll see complete profiles appear in RB2B and HubSpot almost instantly.

Step 4. Set Up Hot Leads & Hot Pages

RB2B’s Hot Leads and Hot Pages features help prioritize your outreach based on who’s visiting—and what they’re engaging with.

In your RB2B settings:

• Define Hot Leads by filters such as job title, industry, company size, geography, or other firmographic traits.
• For example: "Director/VP at companies with 50-500 employees in SaaS."

Then set up Hot Pages:

• Identify key pages like pricing, demo requests, case studies, or competitor comparisons.
• Visitors who engage deeply with these high-intent pages signal strong purchase intent.

Configure your Hot Leads categories to trigger different sales actions:

• C-suite execs might trigger immediate phone alerts.
• Mid-level prospects could be routed to nurture sequences.

Also, sync your “Hot Lead” properties to HubSpot, so sales reps instantly see who’s high-priority without additional research.

Step 5. Create HubSpot Workflows for RB2B Data

With visitor data flowing into HubSpot, now’s the time to automate follow-up and scoring.

First, create a workflow that enrolls new RB2B-identified visitors.
Use an enrollment trigger such as: “RB2B First Visit Date is known.”

Add these workflow actions:

• Automatically assign leads to sales reps based on territory or ICP.
• Notify assigned reps via Slack or email.
• Enroll leads in nurture sequences or priority pipelines depending on engagement level.

You can also create different workflows based on page engagement:

• Visitors to pricing pages → Hot lead alerts and immediate sales engagement.
• Blog readers → Educational email nurture track.

RB2B also tracks repeat visits, so you can build workflows that dynamically respond to returning prospects (often a key buying signal).

And don’t forget to add lead scoring actions, based on RB2B behavior and ICP fit, to help sales teams focus on the best opportunities.

Step 6. Configure Real-Time Sales Alerts

For maximum impact, configure real-time alerts to notify reps the instant a qualified visitor is active.

Use RB2B’s native Slack integration to send alerts to designated channels. Include:

• LinkedIn profile
• Job title
• Company name
• Pages viewed
• Engagement level

Set alert filters carefully, so that only high-fit leads trigger notifications. You want signal, not noise.

Different alert types can be configured:

• C-level decision-makers → Phone alerts or high-priority Slack pings.
• Other roles → Standard email or Slack alerts with suggested messaging.

Enable repeat visitor alerts too, these prospects often signal a readiness to buy.

Also configure mobile notifications, so sales reps can respond even when on the go.

Start Identifying And Reaching Quality Leads With RB2B

RB2B converts anonymous website traffic into an active, high-quality sales pipeline inside HubSpot.

By combining real-time identification, rich behavioral data, and native HubSpot automation, RB2B gives modern sales teams the tools they need to connect with prospects at exactly the right moment.

With RB2B, your website becomes an engine for lead generation, converting hidden traffic into actionable sales conversations.

Ready to turn your anonymous visitors into customers? Book a demo today!