If you're considering Clearbit for your B2B data enrichment and intelligence tool and you’re worried about the pricing, this article breaks down the basics. Discover Clearbit's pricing, how its dependency on Hubspot has caused key cost changes, other trade-offs your team might run into as they scale, and why RB2B is a more flexible alternative for you.
Clearbit is a B2B data platform that has recently joined HubSpot as a native data provider. The platform offers features for lead generation, marketing personalization, and customer profile enrichment.
Since HubSpot acquired Clearbit in 2023, there have been many changes to its services, features, and, particularly, its pricing plans. Clearbit's pricing is mainly opaque and volume-based, which may be a bit confusing for new users.
The platform uses a credit-based pricing model that depends primarily on enrichment volume. Therefore, you'll need to balance running high-volume inbound funnels with budgeting and the limitations tied to higher pricing tiers. So, considering Cleabit's plans, is it the best option for you?
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Clearbit has no publicly standardized pricing page, and pricing for its data enrichment tools (now called Breeze Intelligence) is tied to HubSpot products and to custom quotes.
However, here's a quick overview of Clearbit's estimated pricing plans compared:
Clearbit's pricing has shifted significantly after HubSpot acquired it, requiring an active paid HubSpot subscription through Breeze Intelligence to function and offering users credit packs for enrichment.
Here's a breakdown of how Clearbit pricing works:
Clearbit has made it clear that it no longer offers standalone subscriptions; its services are now available through HubSpot's Breeze Intelligence. To access the features, you must first have a paid HubSpot plan. HubSpot offers the following pricing plans:
While credits are included in your HubSpot plan, you might need extra credits as soon as you start large-scale enrichment. Breeze credits are bought separately and expire monthly with no rollover. Each HubSpot Credit costs $0.01 USD, so 1,000 credits would cost $10 USD. Note that Clearbit has no free plan, like other B2B platforms, such as RB2B.
Here are the standard credit pack estimates and their plans:
Note that credit pricing can vary depending on how these bundles are sold in your region or under your contract. However, the pricing plan or pattern for small, medium, and significant credit packs is the same across all areas.
Credits are used for every action, and in this case, for all your activities on Breeze Intelligence. For instance,
Note that if you exceed your included credits, you may either pay for extra credits as overages or upgrade to a larger credit pack.
Clearbit's feature centers on enriching and activating B2B data across sales and marketing workflows. Here are some of these features:
Clearbit enriches leads and accounts with company and contact-level data by automatically filling in missing fields with firmographic and technographic details such as company size, location, and the tools a company uses. However, data coverage for industries and regions outside of the US can be less comprehensive.
It detects when companies are actively researching solutions like yours, enabling timely engagement. B2B platforms typically identify prospects, engage with hot leads, and increase conversions. However, if you’re looking for person-level identification, Clearbit might not work well for you as it focuses on company identification.
Clearbit integrates with popular CRMs and marketing platforms, including Salesforce and HubSpot, to bring data directly into existing tools. Moreover, seeing as it is now fully integrated into Hubspot, you would have to heavily rely on the latter for operations.
Clearbit features can build a prospect list for you through account scoring, routing logic, and prioritization. Generally, configuring the tools might be complex so you’ll need to have technical users and team members to navigate these.
Clearbit's (now integrated into HubSpot as Breeze Intelligence) pricing model is opaque, posing challenges for your team as you scale. These limitations relate to the cost structure and long-term predictability.
Clearbit's usage-based pricing means costs increase as you acquire more leads, run more enrichments, and need more integrations. This means that as your marketing campaigns scale, your teams will consume credits faster than expected, thereby increasing monthly spend.
It becomes impossible to predict the monthly cost because usage might fluctuate, and other factors, such as seasonal campaigns or product launches, may affect enrichment usage.
Besides enrichment, Clearbit falls short in other functionality. For instance, if you're seeking actionable insights and workflow intelligence, you might need additional tools or add-ons, which will increase overall cost. Also, the data offered might often be outdated and limited, especially for data outside the US.
Most advanced features are locked behind enterprise contracts. Therefore, small teams will find it costly to use in most cases.
Rather than focusing solely on enrichment volume, RB2B is designed to help GTM teams with person-level intent data and real-time visitor identification at potentially lower cost.
Here are 5 reasons RB2B is a better alternative to Clearbit:
RB2B identifies actual people on your site, not just companies. This gives your sales teams direct contacts to engage with, which can be more valuable for immediate conversion. Additionally, the software gives you a better and exclusive identity graph that helps in delivering accurate and actionable insights.
RB2B offers transparent, predictable pricing that doesn't increase as you scale. It offers a free plan with basic features, including company-level identification and push to Slack. The paid version starts at $170 per month and can increase depending on the number of resolutions you need. Typically, your team isn't blindsided by the monthly cost, making budgeting and scaling easier than with usage-based enrichment models.
RB2B emphasizes insights that directly support revenue decisions. By doing this, teams can run their workflows, including sales and marketing, based on expected performance and impact.
RB2B delivers value faster; it is built to be actionable from day one, so once you're subscribed, your team can start automating workflows immediately. You will spend less time configuring enrichment and more time doing actual revenue-driven work, using insights to drive conversions.
RB2B is built to fit your workflows. It blends naturally into modern GTM stacks and supports collaboration between sales and marketing without requiring teams to spend more to adopt rigid enterprise-only structures.
Clearbit offers good enrichment if that’s what you’re seeking for your business, but you'll need to deal with the increased costs of the product as you scale. Usually, as your team matures, your priorities will often shift from collecting more data to extracting clearer revenue signals. That's where RB2B stands out: it offers you predictability, focuses on your revenue, and delivers faster operational impact.
When choosing between Clearbit and RB2B, you should primarily consider how your team grows. If you value budget control while prioritizing revenue alignment and actionable intelligence over raw enrichment volume, RB2B provides a more practical path forward. Get started and see how it compares in action.
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