Leadinfo is meant to help B2B teams easily identify website engagement, but its feature gaps and workflow friction often limit how it can be used on a day-to-day basis. This review breaks down Leadinfo’s plans, real costs, and limitations, then explains how and why RB2B is the better alternative.
As a B2B sales lead generation tool, Leadinfo helps teams identify which companies are visiting their website, which content they engage with, and how those visits tie back to campaigns. It brings visitor recognition, company identification, and basic follow-up tools into a single platform, making it especially popular with marketing teams.
That said, teams often run into practical limits once they try to use Leadinfo in day-to-day sales workflows.
In this article, we break down where those gaps show up, how pricing and feature restrictions affect real usage, and why many sales teams end up choosing RB2B instead.
At RB2B, we help sales teams act on real buyer intent, not static dashboards. With our platform, sales and marketing teams can identify up to 80% of their website traffic, allowing them to easily convert high-value leads and drive revenue up.
Here’s a side-by-side look at each plan, its cost, and key features to determine which one is the best fit for your needs.
Leadinfo offers three main plans, each with its own features, limits, and ideal use cases. Here’s a comprehensive look at what’s included and what’s missing.
Leadinfo’s most affordable plan is the Starter plan. For $73/month, teams can identify anonymous website visitors and act on them quickly. They can also access features such as real-time visitor identification, automated lead scoring, and solid integrations across multiple applications.
However, the plan is intentionally lightweight. It supports only three users and basic automations, making it best for small teams looking for visibility without complex workflows.
The Scale Plan is where Leadinfo starts to feel operational. It increases coverage to 250 identified companies per month and removes most of the friction teams encounter on Starter as they grow.
Starting at $172/month, this tier adds automated CRM syncing, bulk data tagging, and job-based lead filtering. It’s built for more users, stronger automation, and phone support. It’s built for teams that want visitor data to directly drive the pipeline, not sit in a dashboard.
The Pro plan is built for larger teams that want a more tailored experience that matches the platform’s most advanced capabilities. It includes personalized onboarding, unlimited users and automations, and extended user behavior recordings, giving teams deeper visibility into how prospects engage with their site.
Pricing starts at $388/month, making this plan best suited for organizations that value flexibility, customization, and hands-on support. Identification limits still apply, so teams with very high-volume needs should factor that into long-term planning.
Here are a few reasons why some B2B teams like to use Leadinfo:
Leadinfo gives teams access to a database of over 300 million decision-maker profiles, including LinkedIn profiles, email addresses, and phone numbers. This could reduce the time teams spend researching who to contact, although they still have to confirm buying intent.
Leadinfo tracks IP information to immediately identify which companies are visiting your site. This turns anonymous traffic into clear company-level insights, which could help spot buying intent.
However, identification stops at the company level. It does not reveal which individual is visiting, and accuracy can vary depending on network setups, shared IPs, or remote work environments. This is where person-level tools like RB2B differ.
Leadinfo uses automated email and LinkedIn follow-ups to score, tag, and sync various types of leads to your CRM. These tools can help teams standardize follow-up workflows and reduce manual effort. However, teams looking for real-time activation or more advanced personalization may need additional tools or manual intervention.
Leadinfo bridges the gap between visitor data and sales and marketing operations by passing company data into CRMs and enrichment tools. This enables teams to focus on high-intent companies, match them accurately with potential decision-makers, and convert visitors into leads.
It’s important to note that turning visitor data into immediate, actionable outreach often requires extra steps outside the platform.
Leadinfo can be a reliable tool on paper. However, some teams have noted various hidden costs and limitations while using it.
Leadinfo’s prices are directly linked to the number of companies that you are able to detect on your website. This is very effective if you have a constant flow of visitors; however, it is not as effective during peak periods.
Several users noted that these spikes didn’t reflect long-term usage, yet still affected their monthly costs. For teams running occasional campaigns, this makes budgeting harder than expected.
Some customers have complained that subscriptions are renewed without clear reminders, leaving them caught off guard. Others were surprised to learn that a notice period is required to cancel, even though they believed they had already done so.
Leadinfo’s free trial gives access to nearly all features, which makes the product feel very powerful at first. But after you upgrade, a few of these features disappear unless you move to a higher plan.
Thus, teams sometimes had to upgrade sooner than planned just to keep the workflows they were already using.
Some users have noted that Leadinfo’s dashboard is quite functional but quite minimalistic as well. The essential features are all there, but it takes some time to look for specific settings or reports, making it less intuitive for new users.
A few users have raised concerns about lead accuracy, especially in edge cases. Some noticed that internal visits were being misidentified as external companies, causing confusion. These mistakes can make teams second-guess what they’re seeing and delay outreach.
For teams looking to seriously improve their lead generation with a tool that actually works, RB2B is the better alternative. It is a B2B lead generation platform that specializes in identifying individual website visitors in real time.
Whereas Leadinfo relies on traditional IP-based methods that limit its ability to identify website visitors, RB2B focuses on identifying real people and capturing intent signals, thereby improving sales outreachfor B2B teams.
Here are four reasons why RB2B beats Leadinfo:
Leadinfo focuses on identifying corporations via IP tracing. In contrast, RB2B takes it a step further to identify individuals behind these website visits. This allows salespeople to monitor whom their website visitors are on pricing, demo, and case study pages and reach out to them when their interest level is highest.
The Hot Pages and Hot Leads functionality in RB2B translates website behavior to hard sales indicators. With these tools, sales and marketing teams can identify visitors accessing their content and automatically assign qualifying leads to their ICP targets. This ensures they engage only with accounts that are actively purchasing products, not merely browsing.
RB2B combines person-level identity with Demandbase’s company-level identification, allowing teams to identify up to 70–80% of website traffic. This hybrid approach gives sales visibility into both U.S. visitors at the person level and global visitors at the company level.
RB2B is designed to trigger action. With CRM, Slack, Clay, and outbound tool integrations, teams can route signals instantly, launch outreach, or alert reps in real time. Instead of data sitting in a dashboard, RB2B helps teams quickly turn traffic into a pipeline.
Leadinfo can work for teams that want company-level visibility and light follow-up. But if your goal is to turn website traffic into a real pipeline, its limits show quickly.
RB2B is built for speed, activation, and accountability. By identifying real buyers and pushing intent signals straight to sales workflows, RB2B helps teams book more meetings and move deals forward faster, without guessing who to contact today.
Start for free today, see the value, and upgrade only when you’re ready.
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