Teams are exploring Warmly alternatives due to data accuracy issues, limited enrichment capabilities, and pricing constraints. This guide compares seven top alternatives including RB2B, Clearbit, ZoomInfo, Apollo, Lusha, Cognism, and Adapt.io for enhanced B2B lead intelligence.
When your sales team gets excited about a "hot lead" only to discover it's another bot crawling your site, you know it's time for a change. Visitor identification tools have completely transformed B2B marketing, but today's competitive industry demands more than knowing when someone visited your homepage.
Sales teams need verified decision-maker details, real-time intent signals, and data that actually converts into pipelines. Modern B2B teams require sophisticated tools that deliver actionable intelligence, not just vanity metrics like visitor counts. The era of settling for basic visitor tracking is over; it's time to explore what's next.
Warmly is great for real-time visitor identification, but teams often run into challenges such as:
That’s why we’ve rounded up some of the best Warmly alternatives. These tools go beyond visitor identification with stronger data enrichment, smarter lead scoring, and seamless ABM integration.
Before we dive into the details, here’s an overview:
RB2B is built to identify real decision-makers, not just accounts. By capturing names, roles, and verified contact details, the sales team gets access to actionable insights traditional ABM platforms simply don’t offer.
Unlike competitors that stop at account-level intent, RB2B supports stakeholder-level engagement in real time. A lightweight tracking pixel captures visits and pushes alerts into Slack or Microsoft Teams. With Hot Pages, teams know exactly when prospects check pricing, demos, or case studies. Additionally, RB2B’s US-based data and advanced segmentation support GDPR compliance and precise ABM targeting.
RB2B is free to use with unlimited team seats, 150 monthly credits, and a Slack integration. Paid plans start at $129/mo for 3600 credits, visitor identification with Hot Pages, and traffic insights. It also offers a Custom plan for enterprise users.
Clearbit (now part of HubSpot) helps B2B teams enrich prospect records with firmographic and technographic data, making it easier to segment audiences and personalize outreach. It enhances visibility by layering enrichment onto existing inbound leads, CRM records, and website visitor activity.
Clearbit is part of the HubSpot feature suite, which has a free plan with core CRM tools. Paid Starter plans start at $9 per user per month, while Professional plans start at $890/month. Enterprise pricing begins at $1,200/month with custom quotes for larger teams.
ZoomInfo offers a massive database of contacts and companies with deep enrichment, intent insights, and prospecting tools. It’s widely adopted by enterprise sales teams because of its scale and accuracy, making it a go-to for organizations that prioritize reach and advanced targeting over lightweight simplicity.
Free trial available. Prospective users must contact sales for a custom price quote.
Lusha is a sales intelligence platform designed to give sales and marketing teams direct access to verified B2B contact data. With a Chrome extension, native CRM integrations, and GDPR-compliant enrichment, it helps teams cut through noise and reach decision-makers faster.
Lusha offers a credit-based pricing model, starting with a free plan that offers 40 credits/month. The Premium plan offers a maximum of 7,500 credits at $748/month, with higher credit limits available on a custom plan. Unused credits can roll over up to twice the monthly limit for the plan.
Apollo.io offers a massive B2B contact database paired with built-in outreach tools. Sales teams can search verified leads, segment lists, and launch outbound sequences without leaving the platform, making it a go-to for fast, high-volume prospecting.
Apollo.io uses a fixed-credit model for its pricing plans, starting with a free plan for 100 monthly credits and scaling up to $149/month for 6,000 monthly credits. Accessing the leads database costs one credit per email and eight credits per mobile number.
Cognism specializes in delivering compliant, GDPR-friendly data for global sales teams. With phone-verified leads and 5.6 billion international data points, it helps businesses expand across multiple continents while maintaining high standards of accuracy and trust.
Custom plans based on usage.
Adapt.io is a B2B contact and company database platform with over 200 million business contacts. It combines enrichment, lead generation, and intent signals to help teams identify and connect with the right prospects. Its Chrome extension and integrations make it a cost-effective alternative for SMBs and mid-market companies.
Adapt.io uses a credit-based pricing model with multiple tiers. The Free plan provides 25 email and enrichment credits per day and access to the Chrome extension and basic filters. Paid plans start at $49/month for more credits and added features like CSV export and priority support.
Choosing the right Warmly alternative means picking a platform that helps you take action on the data you collect. Many tools provide account-level intent or basic enrichment, but they don’t always show exactly who to engage or when.
RB2B provides verified contact information, real-time alerts on high-value pages, and stakeholder-level intent tracking. This helps sales and marketing teams focus on the right prospects at the right time, reducing wasted effort and improving conversion rates.
Ready to see which prospects are actively evaluating your solution? Start your free RB2B account today and turn anonymous website traffic into qualified pipelines.
Alert your reps, start automated outreach, and add to lead score in under five minutes.
