Here Are the 9 Best Sales Prospecting Software Solutions to Fill Your Pipeline in 2025

Quick Summary

This guide explores the 9 best sales prospecting software platforms that help B2B sales teams identify qualified leads, automate outreach sequences, and convert prospects into customers. From lead discovery to multichannel engagement, tools like RB2B, ZoomInfo, Apollo, and SalesLoft enable consistent pipeline growth and quota attainment. 

Still Relying on Cold Calls and Lead Lists? You’re Already Behind

Traditional prospecting tactics like calling random contacts or buying contact lists no longer suffice. Buyers today research silently and expect personalization. If your team is stuck doing what used to work, you're missing the prospects who are ready to buy.

Modern best B2B sales teams use smarter tools that identify in-market buyers and automate tailored outreach at scale.

This RB2B guide reviews the top 9 sales prospecting software tools in 2025 that ditch the guesswork and help you focus on the prospects that actually convert.

But first…

Why Listen to Us?

RB2B helps hundreds of B2B sales teams identify the real people behind anonymous website visits. 

Our platform powers person-level prospecting every day, and we continuously test competing tools to stay ahead. This guide draws from real-world experience, helping teams shift from cold lists to warm, qualified outreach.

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What Is Sales Prospecting Software?

Sales prospecting software gives B2B teams the tools to find, research, and connect with potential customers at scale. 

Unlike outdated cold outreach, these platforms use real-time data, automation, and smarter insights to help sales reps identify qualified leads, surface buying signals, and orchestrate personalized outreach across channels like email and LinkedIn. 

The software also helps track engagement throughout the buyer journey. The best prospecting platforms also sync with your CRM and marketing automation tools, helping your team stay aligned, automate workflows, and move deals forward faster.

Why Sales Prospecting Software Is Important

• Qualified Prospects Identification: Modern prospecting software reveals prospects already showing buying intent through website visits, content engagement, and research behavior rather than cold outreach to unqualified contacts
• Scaled Outreach Efforts: These tools help to automate personalized email sequences, social media engagement, and follow-up activities to reach more prospects without sacrificing message quality or relevance
• Lead Quality Improvement: Focus sales efforts on prospects matching your ideal customer profile with verified contact information and behavioral indicators of purchase readiness
• Sales Cycles Acceleration: When you know which prospects are actively evaluating solutions, your outreach becomes timely and relevant, moving deals forward faster than generic cold outreach
• Maximal Sales Productivity: Eliminate time wasted on manual research and unqualified prospects, allowing sales reps to focus on high-value activities that generate revenue

Our Top 9 Best Sales Prospecting Software Tools

Below is a summary of the software tools we will cover:

1. RB2B

RB2B leads our sales prospecting software list because we solve the fundamental challenge other tools miss: identifying prospects who are already showing buying intent. While competitors help you find contact information for cold outreach, RB2B reveals specific people visiting your website and researching your solution. 

The platform uses a proprietary and fully permissioned data network to identify website visitors by name, job title, LinkedIn profile, and verified email. When potential buyers land on high-intent pages, your sales team receives instant Slack alerts with full prospect details, making it easy to reach out while interest is at its peak.

Key Features

• Person-Level Visitor Identification: Allows for instant prospecting by identifying website visitors by name, role, LinkedIn profile, and validated business email
• Intent-Based Lead Scoring: Flags high-fit prospects using ICP filters and real-time behavior scoring based on pages visited and engagement time
• Real-Time Prospect Alerts: Sends buyer signals to sales reps in under 30 seconds when qualified prospects visit your website
• Hot Pages Tracking: Monitors visits to high-intent pages like pricing, case studies, and demo requests so reps can prioritize warm prospects
• CRM Integration: Easily integrates with 20+ CRMs, Salesforce, and HubSpot to add prospects automatically and start outreach processes.
• Global Company Identification: Identifies 70-80% of website traffic by combining person-level data with company-level resolution
• Quick Setup: No dev required with a 5-minute pixel install.

Pricing

• Free Plan: 150 monthly credits, with LinkedIn profiles pushed to Slack
• Pro+ plan ($129/mo, billed yearly): 300 credits, advanced filtering, CSV exports, and 20+ integrations
• Custom Plan (Contact Sales): Enterprise credits (2K+), dedicated support 

Every plan has a trial period of 7 days. Check our pricing page to properly compare plans. 

Pros

• Identifies prospects already showing buying intent through website behavior
• Instant prospect alerts enable immediate warm outreach while interest is high
• Reveals individuals behind anonymous website traffic, empowering reps with specific names and contact details
• Reduces manual research and qualification time by prioritizing prospects who match your ICP
• Integrates seamlessly with existing sales tools and CRMs to automate workflows and trigger alerts
• Offers a simple 5-minute setup with immediate results and no technical expertise required

Cons

• Focus on website visitor identification rather than a broader prospecting database

2. ZoomInfo

ZoomInfo provides one of the largest B2B contact databases for sales prospecting, with detailed information on millions of companies and decision-makers. The platform excels at helping sales teams build targeted prospect lists and gather comprehensive contact information for outreach campaigns.

Key Features

• Comprehensive B2B Database: Access millions of continuously updated  business emails, direct dials, and company profiles
• Advanced Search Filters: Build highly targeted prospect lists using detailed criteria, including job title, company size, industry, location, and technology usage
• Intent Data: Track over 1 billion daily interactions across 10,000+ topics to identify prospects actively researching solutions
• Sales Engagement Tools: Provides sales teams with tools for outreach automation and tracking directly within their workflows

Pricing

• ZoomInfo’s pricing is not publicly available online. You will need to book a demo to get a customized pricing plan, which is typically billed annually

Pros

• One of the largest verified B2B contact databases with comprehensive coverage across industries
• Advanced filtering capabilities for highly targeted prospect list building
• Offers powerful intent data to help prioritize in-market accounts and buyers
• Provides a suite of sales engagement and automation tools to streamline outreach efforts

Cons

• High-cost entry point with custom pricing, making it less accessible for startups and small businesses
• The platform's complexity can lead to a steep learning curve and may require significant training
• Data accuracy can sometimes be inconsistent, requiring additional verification 

3. Apollo

Apollo combines prospecting database capabilities with email automation and sales engagement tools in a single platform. The platform helps sales teams find prospects, verify contact information, and execute outreach campaigns without switching between multiple tools.

Key Features

• Integrated Prospecting Database: Access to 220+ million contacts and 10+ million companies with advanced search and filtering capabilities
• Email Automation: Create and execute personalized email sequences with A/B testing and performance optimization
• Built-in Phone Dialer: Provides a built-in dialer with local presence and call recording for phone prospecting activities
• Sales Engagement Tools: Offers a suite of tools for task management, lead scoring, and pipeline tracking
• Advanced Analytics: Provides detailed analytics and dashboards to measure the performance of outreach campaigns

Pricing

• Free Plan: $0/user/month with limited credits, basic contact access, two outreach sequences, and minimal automation
• Basic Plan: $49/user/month (billed annually) adds email + mobile credits, CRM integration, and advanced filters
• Professional Plan: $79/user/month (billed annually); includes unlimited sequences, A/B testing, dialer, and more automation 
• Organization Plan: $119/user/month (billed annually, min. three seats); includes enterprise features like SSO, advanced reporting, and international dialing

Pros

• All-in-one platform combining prospecting, outreach, and engagement in a single solution
• Generous free plan and competitive pricing, making it accessible for individuals and small teams
• Extensive contact database for finding and building targeted prospect lists
• Powerful automation features for email sequences and sales engagement

Cons

• Database coverage may be less comprehensive than specialized providers
• Credit-based system for mobile numbers and data export can lead to unexpected costs

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4. SalesLoft

SalesLoft provides sales engagement capabilities focused on cadence-based prospecting, helping sales teams execute consistent outreach sequences across multiple touchpoints. The platform emphasizes helping reps maintain regular prospect engagement through structured follow-up processes.

Key Features

• Cadence Management: Create structured prospecting sequences with automated follow-up across email, phone, and social channels
• Email Templates: Library of customizable email templates optimized for different prospect segments and outreach scenarios
• Dialer Integration: Built-in phone capabilities with local presence, voicemail drop, and call recording for phone prospecting
• Conversation Intelligence: Analyzes sales conversations to provide coaching and insights to reps
• Opportunity Management: Offers deal intelligence and pipeline visibility from prospecting to conversion

Pricing

• SalesLoft does not list pricing on its official website. You will need to contact their sales team to get a custom quote, which is typically based on team size, desired feature set and annual commitment

Pros

• Strong cadence management ensures consistent prospect follow-up and engagement
• User-friendly interface making adoption easy for sales teams of all experience levels
• Comprehensive platform with integrated tools for email, phone, and conversation intelligence
• Powerful analytics provide visibility into rep performance and pipeline health

Cons

• Limited lead generation capabilities, requiring a separate prospecting database
• The platform is expensive, with custom enterprise pricing that may be cost-prohibitive
• Requires a significant investment in training and setup to get the most value

5. Clay

Clay specializes in data enrichment and automation for sales prospecting, helping teams gather comprehensive prospect information and automate research tasks. The platform excels at combining multiple data sources to create detailed prospect profiles for highly personalized outreach.

Key Features

• Data Enrichment: Combines 50+ data sources to provide comprehensive prospect information, including contact details, company data, and behavioral insights
• Automation Workflows: Automate prospect research, data gathering, and list-building tasks to scale prospecting efforts
• AI-Powered Personalization: Generate personalized outreach messages based on prospect data and behavioral insights
• Integrated Email Campaigns: Allows users to create and launch email campaigns directly from the platform
• No-Code Platform: Features a user-friendly, spreadsheet-like interface that enables complex automation without coding skills

Pricing

• Free Plan: $0/month (unlimited users, 100 credits): basic enrichment, Chrome extension
• Starter Plan: $149/month (1 user): 2,000 credits, phone enrichment, API, integrations
• Explorer Plan: $349/month (1 user): 10,000 credits, webhooks, email sequencing, HTTP API
• Pro Plan: $800/month (1 user): 50,000 credits, CRM integrations, lower cost per credit
• Enterprise Plan: Custom pricing (multiple users): unlimited rows, SSO, dedicated support, advanced automation

Pros

• Comprehensive data enrichment providing detailed prospect profiles for personalized outreach
• Powerful automation workflows significantly reduce manual research time
• Integrates with over 50 data sources and third-party tools to consolidate information
• The flexible, credit-based system allows users to scale their usage as needed

Cons

• Credit-based pricing model can become expensive for high-volume prospecting activities
• Requires technical knowledge to set up and manage complex workflows

6. Lemlist

Lemlist focuses on personalized cold email campaigns for sales prospecting, helping teams create engaging outreach that stands out in crowded inboxes. The platform specializes in adding personalization elements like custom images, videos, and dynamic content to improve response rates. 

Key Features

• Personalized Email Campaigns: Create custom emails with personalized elements like custom images and videos
• Multi-Channel Outreach: Combine email with LinkedIn and phone outreach for comprehensive prospecting campaigns
• Email Warm-up: Automated email warm-up process improving deliverability and inbox placement for outreach campaigns
• AI Writing Assistant: Generates personalized copy and subject lines to increase engagement
• B2B Lead Database: Provides access to a database of over 450 million contacts with smart filters for finding and enriching leads

Pricing

• Email Pro ($69/user/month): Email campaigns, warm-up, CRM integration, and 1,000 enrichment credits.
• Multichannel Expert ($99/user): Adds LinkedIn automation, calling, advanced conditions, and 1,500 credits
• Enterprise (Custom): Includes all features plus team roles, SSO, and unlimited guest seats (min. 5 seats).

Pros

• Highly effective personalization capabilities that help outreach stand out and generate higher response rates
• Strong multi-channel approach combining email, LinkedIn, and phone for comprehensive prospect engagement
• Automated email warm-up process helps maintain a good sender reputation
• The platform offers a free trial, allowing users to test its features before committing

Cons

• Limited prospecting database requiring separate lead generation tools
• The credit system for enrichment can add to the total cost

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7. LinkedIn Sales Navigator

LinkedIn Sales Navigator provides advanced prospecting capabilities within the LinkedIn platform, helping sales professionals identify and engage prospects through social selling approaches. The platform leverages LinkedIn's professional network data for highly targeted prospect identification.

Key Features

• Advanced Prospect Search: Filter LinkedIn's database by job title, company, industry, geography, and other criteria for targeted prospecting
• Lead Recommendations: AI-powered suggestions for prospects matching your ideal customer profile and past successful engagements
• InMail Messaging: Send direct messages to prospects outside your network with higher response rates than traditional email
• Company and Account Insights: Provides insights on target accounts, including recent news and hiring trends
• CRM Integration: Syncs data with major CRMs like Salesforce and Microsoft Dynamics for seamless workflows

Pricing

• Core Plan: US$119.99/month per user
• Advanced Plan: US$179.99/month per user 
• Advanced Plus Plan: No fixed price is published. Pricing is custom and available only upon request via a LinkedIn sales representative.

Pros

• Leverages LinkedIn's comprehensive professional network data for highly targeted prospecting
• The social selling approach builds relationships and trust before formal sales conversations
• Provides advanced search and filtering tools for finding precise ideal customer profiles
• Seamlessly integrates with your existing CRM to keep data updated

Cons

• Limited to the LinkedIn platform, requiring additional tools for comprehensive prospecting campaigns
• The cost can be high, especially for the advanced plans and larger teams
• Relies on user-generated data, which may not always be up-to-date

8. Hunter

Hunter specializes in email finding and verification for sales prospecting, helping teams discover and validate contact information for outreach campaigns. The platform focuses on providing accurate email addresses and ensuring high deliverability rates for prospecting efforts.

Key Features

• Email Finder: Discover email addresses for prospects using company domains, names, and other available information
• Email Verification: Real-time validation of email addresses to ensure deliverability and reduce bounce rates
• Domain Search: Find all email addresses associated with specific companies for a comprehensive prospect list building
• Bulk Operations: Allows for bulk email finding and verification to save time on large lists
• Email Campaigns: Offers a simple campaign builder to send personalized emails and track results

Pricing

• Free Plan ($0/user/month): 50 credits, unlimited users, basic campaigns
•  Starter Plan ($49/user/month): 1,000 credits, 3 email accounts, enrichment, campaigns up to 2,500 contacts
• Growth Plan ($149/user/month): 10,000 credits, 10 email accounts, advanced filters, campaigns up to 5,000
• Scale Plan ($299/user/month): 25,000 credits, 20 email accounts, premium outreach, campaigns up to 15,000
• Enterprise Plan (custom): Large-scale usage, custom credits, API access, dedicated support

Pros

• Specialized email finding capabilities with high accuracy rates for contact discovery
• Comprehensive verification ensuring high deliverability rates for outreach campaigns
• The platform offers a simple, user-friendly interface for quick adoption
• Provides a free plan and affordable tiers, making it accessible for small teams and individuals

Cons

• Limited to email finding and verification, requiring additional tools for comprehensive prospecting
• The credit system can be restrictive for high-volume prospectors

9. Cognism

Cognism provides GDPR-compliant B2B prospecting data with strong coverage in European and international markets. The platform specializes in providing accurate contact information while maintaining compliance with privacy regulations across different regions.

Key Features

• Global B2B Database: Access to a GDPR-compliant database with millions of verified contacts, with strong coverage in EMEA
• Intent Data: Identifies prospects showing buying signals and research behavior relevant to your solutions
• Phone-Verified Numbers: Provides high-quality mobile phone numbers verified through manual processes for better connection rates
• Compliance: Offers compliant data that meets international privacy regulations like GDPR and CCPA
• Revenue Operations: Supports data enrichment, territory planning, and lead scoring to power revenue teams

Pricing

Cognism does not publish fixed prices. Pricing is based on a custom quote, which typically includes a platform fee and per-seat licenses. All integrations are included, and there are no hidden platform fees.

Pros

• Offers the most accurate and compliant data for European and global prospecting, reducing legal risks
• Strong international coverage is ideal for companies with a global sales motion
• No hidden platform fees, as all packages include onboarding, training, and support
• Comprehensive intent data helps prioritize in-market accounts and buyers

Cons

• Limited US coverage compared to platforms focused specifically on North American markets
• The high price point and custom pricing model can be a barrier for early-stage startups and small businesses
• Requires additional tools for full ABM campaign orchestration

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Turn Anonymous Traffic Into Qualified Prospects with RB2B

The tools in this guide help modern B2B teams scale prospecting with better data and smarter automation. They provide the lists, the cadences, and the engagement tracking needed to fill your pipeline.

However, most prospecting platforms still rely on cold outreach, leaving sales teams to guess who is actually in-market. RB2B bridges this critical gap by showing you exactly who is visiting your website, turning anonymous traffic into your most qualified leads.

Instead of chasing cold contacts, your sales team gets instant alerts with complete prospect details when key decision-makers visit pricing pages, case studies, or demo requests. This enables personalized, warm outreach while interest is at its peak.

Ready to turn your anonymous website traffic into a consistent stream of qualified pipeline? Book your free RB2B demo today.