Albacross helps marketing and sales teams unveil the companies behind their website visitors, but it doesn't reveal who these visitors actually are. If you run an outbound operation and need a tool that goes beyond company-level identification, this guide is for you. We'll discuss 12 Albacross alternatives and what each does best, so you can choose a better lead intelligence tool.
Currently using Albacross to identify website visitors? Then, this scenario must feel very familiar.
You get a notification that Albacross has identified that an anonymous website visitor is employed at a US-based company with 1000+ employees and $100M in ARR. You are excited about this ICP-aligned visitor—until you decide to reach out. That's when you discover that:
Albacross will tell you only the company behind the website visit, not the person making it. This essentially sets you back one step since you now have to guess who that person might be.
Fair enough, Albacross won't just leave you adrift. It will provide you with the names and contact information for all potential ICPs at that company. But from there, it's a guessing game. Suppose the company has 10 individuals who match your ICP profile, and you reach out to one of them. The probability that you are messaging that website visitor is just 10%.
Of course, you can reach out to everyone, but that wastes your team's time and defeats the whole point of high-intent outreach enabled by website visitor anonymization tools.
As this reviewer said, Albacross has “No third-party intent data and the "personal" contact details are a very broad vague estimate of who could have visited your website.”
If you are familiar with the B2B marketing or sales networking arena, you know our Founder, Adam Robinson.
Before founding RB2B, Adam founded retention.com, an industry-leading identity resolution platform that uses pixels to identify website visitors so ecommerce brands can retarget customers who abandon carts.
Using the brains and systems behind retention.com, Adam built RB2B to serve marketing and sales teams with better lead identification, going a step further than legacy tools by identifying the individual making the visit, not just the company they work for.
RB2B currently boasts 1,500+ happy customers, many of whom switched from alternatives like Albacross. We are well aware of the merits and demerits of most tools in the ABM space, and we are basing this review on that knowledge.
Here are the 12 top Albacross alternatives we are happy to recommend.
Best for: Teams that want individual-level website visitor identification
For every anonymous website visitor, RB2B tracks not only where they work and their company's growth stage, but also who they are and the position they hold.
Take our previous fictional example, instead of just telling you that this website visitor works for an enterprise-level, US-based company, RB2B will also find their name, job, current team, and contacts (email address and LinkedIn profile). That way, you don't have to message every potential ICP in their company to reach them. You know who they are right off the bat and can start prospecting.
And with RB2B's robust automated workflow triggers, you can set up automated messaging so you don't miss out on the moment they are most ready to buy.
RB2B has a forever-free plan with 150 monthly identifications and Slack integration. It also offers 3 paid plans with varying feature sets. Paid plans start at $79/month.
⭐ 4.5 out of 5
Best for: Teams that want granular details on every ICP account
Clearbit by HubSpot combines data from over 250 public and private data sources and sorts through them to give you the most comprehensive and granular information about each target account.
For every existing lead—and every anonymous website visitor—Clearbit takes the basic info you have and enriches it with accurate company data, contributing 100+ B2B data points per account.
Clearbit also scores each lead and routes them to your desired tool, letting you know in real time which prospects you should focus on most. Additionally, Clearbit understands and lists ICP contacts by corporate hierarchy, not just profile-based fit, so you know which leads have actual decision-making power.
To use Clearbit, you need to subscribe to HubSpot's forever-free plan or one of its three paid plans. HubSpot's paid plans range from $9/month to thousands of dollars/month, depending on the plan and the features selected.
⭐ 4.4 out of 5
Best for: Teams that want accurate B2B data at every stage of their GTM efforts
ZoomInfo empowers GTM teams with all the context they need to find, prioritize, contact and engage their highest-potential accounts.
With ZoomInfo, you get access to a rich database of B2B companies, and can use clearly defined ICP profiles to find high-intent accounts and all the information you need to hold conversations with and close them.
ZoomInfo also tracks company changes, like hiring surges, budget shifts, and intent spikes, so you know the best time to reach out.
ZoomInfo issues custom pricing that depends on each brand's unique go-to-market challenges, team structures, and growth objectives. According to web reviews, ZoomInfo's median pricing is around $31,000/year and can be multiples of that if you need many seats and credits.
⭐ 4.5 out of 5
Best for: Teams that want accurate buyer data coupled with AI-driven recommended actions.
6sense analyzes buying signals—including website visits—and extracts accounts that match your ICP profile. It then scores and prioritizes those accounts based on intent data to narrow down ready buyers.
Next, 6sense uses its intelligent AI agents to uncover and inform how and when you should engage each lead, further enriching your outreach efforts.
6sense's AI agents also help you build personalized, automated outreach workflows, so conversations with high-intent accounts are always ongoing, even when your team is busy.
6sense offers a freemium plan with 50 data credits per month, but the cost of its core offerings is locked behind demo requests. However, online reviews claim that 6sense's median pricing is about $58,000 annually. For large GTM teams with lots of team members and growth channels, 6sense can cost up to $150,000/year or more.
⭐ 4.3 out of 5
Best for: Go-to-market (GTM) teams that want an adaptable ABM tool
Demandbase brings transparency and flexibility into the ABM and lead intelligence world. Instead of scoring and routing your leads based on rigid rules and industry-standard interpretations, Demandbase lets you define which activities signal intent to you.
You can give Demandbase your first-party customer data, and it'll extract patterns and recommend marketing/sales actions tailored to how your best customers behaved during their buying journeys.
Demandbase also offers automated plays that let you meet each account where and how they prefer to be sold to. You can also run account-level advertising using Demandbase's powerful segmentation.
Demandbase's pricing isn't publicly available; you'll need to reach out to their sales team to get a quote for your specific usage. However, marketplace reviews estimate that Demandbase costs upwards of $100,000 annually.
⭐ 4.4 out of 5
Best for: Marketing/sales teams that need a very simple website visitor identification tool
Leadfeeder isn't a comprehensive ABM tool. It focuses only on identifying every website visitor, qualifying them, digging up accurate contacts, and then sending all that information to your CRM of choice.
For growth teams that don't want to deal with the challenges of complex tool setups, enterprise pricing, and multi-channel integrations, Leadfeeder is the perfect choice.
With Leadfeeder, you will get the contacts of every ICP-aligned website visitor, without learning a new software interface or paying thousands of dollars.
Leadfeeder has a free plan that lets you identify up to 100 companies. Its paid plan starts at €99/month.
⭐ 4.3 out of 5
Best for: Teams that want a lead intelligence tool with customer account management
Lead Forensics identifies not only prospective buyers who visit your website, but also existing customers who revisit.
Plug in your entire customer database, and Lead Forensics will tell you when any customer views a page, along with the pages they viewed, letting you know who is stuck, needs extra support, or is evaluating additional product features.
Lead forensics also has advanced integrations with sales and marketing technologies, allowing you to share prospect and customer signals (and contacts) with the rest of your growth team.
Lead Forensics has custom pricing for its two paid plans: Essential and Automate. Online reviews reveal that Lead Forensics's median cost is around $17,000 annually and can be as high as $75,000.
⭐ 4.4 out of 5
Best for: Paid media teams that need a website visitor identification tool with ad focus
Vector shifts your ad audiences from the generic pool every competitor targets to a hyper-focused list of high-value leads ready to buy.
For every anonymous in-market buyer who visits relevant website pages, attends webinars, or engages in competitor research, Vector unmasks who they are, where they work and the stage they are in their customer journey.
Vector then compiles this list of ready-to-buy ICPs and makes it available to you for targeting with platform ads. Additionally, when any of these leads click on your ads (whether they convert or not), Vector lets you know so you can smartly follow up/re-target.
Vector has two plans, Reveal and Target, that start at $399/month and $ 3,000/month, respectively.
The Reveal plan only identifies buyers, while the Target plan turns those buyers into hyper-focused ad audiences.
⭐ 4.9 out of 5
Best for: Revenue teams that need an autonomous lead intelligence tool
Warmly tracks and de-anonymizes signals like website visits, social media activity, job changes, and competitive research to find your best-fit buyers, down to the actual person. It then either holds conversations with them (via AI-led chat/email) or sends them to your sales reps, depending on the level of control you have given it.
Warmly also integrates with Vector and RB2B, giving you deeper, more accurate person-level data, as well as the ability to run ads using your list of ready-to-buy audiences.
On top of that, Warmly has an AI chat agent that lets you engage in-market buyers while they are still on your site, rather than reaching out much later.
Warmly has three paid plans: Inbound Agent: Engage, Inbound Agent: Scale, and Marketing Ops Agent. Pricing starts at $20k/year and is custom.
⭐ 4.6 out of 5
Best for: Outbound teams that want a single platform to identify and engage high-intent accounts
Unify doesn't just turn signals into ready-to-buy ICP data; it also lets you act on that data without bringing in another tool. Instead of sending the buyer information it unveils to your team in Slack or a CRM of choice—like most website visitor identification tools do—Unify recommends and executes tailored engagement plays within its platform.
Combine this Action feature with its intelligent AI agents and Analytics layer, and you get a powerful platform that brings intent data and outbound action under one roof.
Unify has 3 paid plans: Growth, Pro, and Enterprise. The Growth plan only identifies signals, while the other two will also act on them. Paid plans start at $1740/month and are custom.
⭐ 4.8 out of 5
Best for: Team that need high-quality contact data to power their outreach efforts
Cognism gives B2B growth teams access to a large database of B2B companies, enabling them to build accurate ICP account lists using filters such as role, industry, location, and more.
Cognism then enriches each account with up-to-date contact, technographic, and firmographic details. After that, it uses intent signals to rank and prioritize these accounts so you know which ICPs to engage with first.
It's important to note that the intent signals Cognism tracks are mostly third-party, like hiring trends and funding rounds, not first-party, like website visits. Cognism cannot tell which companies visit your site or when they do. Its strength lies in finding, enriching and prioritizing ICP accounts.
Cognism has two paid plans: Grow and Elevate. The Grow plan gives you the quality data you need for prospecting, while the Elevate plan helps you turn that data into actionable recommendations. To get a specific price quote, you have to contact Cognism's sales team. However, online reviews suggest that Cognism's pricing starts at around $38k annually.
⭐ 4.5 out of 5
Best for: Teams that need an accurate B2B contact database with automated workflows
Lusha doesn't just give you a database of every B2B buyer online so you can create ICP-aligned outreach lists, but it also builds AI-powered workflows that keep your deals moving forward.
Plug in your existing target audience—or segment a group of buyers in the database—and Lusha will fill in the context gaps and fire off automated email sequences tailored to each account's tone and customer journey stage.
Lusha also tracks signals (third-party only) to detect hot accounts you can start selling to immediately.
Lusha's paid plans are tiered by credits, number of users, and feature grade. Pricing starts at $37.45/month. Lusha also has a forever-free plan.
⭐ 4.3 out of 5
Albacross turns your website pageviews into company details, but it stops right there, leaving you to guess which ICP in that company made the visit. RB2B spares you this confusion by doing person-level identification so you know who to start talking to right away.
If you are tired of lead intelligence tools that only reveal half the information you need, try RB2B today. Our 7-day free trial lets you identify up to 1000 profiles without paying a dime.
RB2B is the best Albacross alternative because it unmasks not just the companies behind your website pageviews, but also the individuals making the visit. This keeps your outreach targeted rather than blindly directed at every ICP in that company.
RB2B is an Albacross alternative with a freemium plan for small businesses looking to get started with website visitor identification. Use RB2B's free plan to identify up to 150 companies a month or upgrade to one of its paid plans for broader identity resolution.
Yes, there are many cheaper alternatives to Albacross. One of them is RB2B, a person-level website identification tool that costs $399/month for 2500 identified stakeholders (the same number of identified companies cost €516/month on Albacross.)
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