7 Best 6sense Alternatives in 2025: Features, Pricing, and Comparisons

Quick Summary

6sense’s complexity and high costs drive many teams toward simpler alternatives. We've compared seven top options in 2025, such as ZoomInfo, RollWorks, and DemandScience, with RB2B leading for accessible pricing, real-time insights, and easy adoption.

Looking for the Best 6sense Alternatives?

The account-based marketing space has evolved dramatically over the past year. While established platforms like 6sense continue to serve enterprise clients, a new generation of tools is reshaping how mid-market companies approach buyer intelligence and campaign execution.

These alternatives focus on immediate value delivery rather than lengthy implementations. We've analyzed seven platforms that are gaining serious traction in 2025, each offering distinct advantages for different business scenarios. Among them, RB2B has emerged as a standout choice for teams seeking powerful insights with streamlined operations.

Why Look for 6sense Alternatives?

6sense is a well-known revenue intelligence platform that helps sales and marketing teams track buyer intent, identify accounts, and accelerate pipeline growth. For large companies with dedicated staff and big budgets, it can work well. But for many small and mid-sized businesses, it’s not always the right fit. 

Here’s why: 

• Pricing: 6sense doesn’t disclose its pricing, forcing businesses to request a custom quote. Users have reported extremely high first-year costs and long-term contracts, putting it out of reach for small or mid-sized businesses.

• Steep learning curve: The platform offers a wide range of features that adds an extra layer of complexity. Teams often spend weeks, or even months, just learning how to use it effectively.

• Poor user experience: 6sense is known to be laggy with high-volume workloads, reducing its overall effectiveness when teams need real-time data. There’s also a lack of clarity and accuracy on the source of intent signals.

Whether you’re moving away from 6sense or choosing your first ABM platform, there are several strong alternatives worth considering. We’ve compared each option by its strengths, limitations, and overall value so you can quickly identify the best fit for your team. Among them, RB2B stands out as the most versatile choice—easy to adopt, cost-effective, and scalable for businesses of any size. Here’s how it stacks up against other top 6sense alternatives.

Best 6sense Alternatives in 2025

As businesses look for simpler, more affordable, or more targeted ways to handle account-based marketing and buyer intent data, many are exploring alternatives to 6sense. These platforms stand out for their usability, features, and value, making them top choices in 2025:

1. RB2B

RB2B is designed for revenue teams that want to cut through noise and focus on buyers who are ready to engage. The platform combines intent data, account intelligence, and execution tools in a single workspace, making it easier to run precise campaigns at scale. With its balance of usability and powerful insights, RB2B stands out as a leading choice for teams that value efficiency, accuracy and measurable results.

Key Features

• Scalable Intent Data:  RB2B’s Traffic insights provides real-time buyer intent signals, helping teams identify in-market accounts early.
• Automated Workflows: Automates lead scoring, routing, and follow-ups, reducing manual work while improving speed, consistency, and campaign efficiency. Teams can leverage Hot Leads to streamline actions based on engagement signals.
• Lead Scoring & Prioritization: Automatically ranks prospects based on engagement and intent signals, so teams can focus on the most promising leads first using RB2B’s Hot Pages insight. 
• Reporting: Analytics dashboard gives clear visibility into what’s working, from engagement rates to revenue impact. Teams can easily adjust campaigns in real time based on performance data.
• Customizable Alerts: Allows teams to set up notifications for high-priority accounts or specific intent triggers, helping sales react immediately to potential opportunities.
• Strong CRM & marketing integrations: Seamless integrations with popular CRMs and marketing platforms for smooth data flow.

Pros

• RB2B provides real-time intent signals and detailed account profiles, helping teams focus on the right decision-makers and boost conversions.
• Manages targeting, engagement, and reporting in one platform to keep campaigns aligned.
• Enables personalized outreach at scale without manual effort for each interaction.
• Connects easily with CRMs and marketing tools for smooth adoption.
• Reports highlight what works, guiding campaign improvements.
• Intuitive design allows teams of all sizes to get started quickly with minimal training.

Con

• Advanced users who want highly customized analytics may need extra time to get comfortable with the deeper reporting layers.

2. ZoomInfo

ZoomInfo provides robust company and contact data, making it easier for sales and marketing teams to identify, prioritize, and engage the right prospects. The platform combines accurate firmographics, technographics, and intent signals, helping teams improve outreach efficiency and pipeline quality.

Key Features

• Real-Time Data Enrichment: Continuously updates lead and account information to keep your database accurate.
• Segmentation: Organizes contacts and companies by firmographics, technographics, and behavior for precise targeting.
• Integrations: Connects seamlessly with major CRMs and marketing automation tools to streamline workflows.
• Intent Signals: Identifies accounts showing buying signals to help prioritize outreach.

Pros

• Provides high-quality company and contact data for better targeting.
• Real-time updates keep information current.
• Smooth integration with popular CRMs and marketing tools.
• Offers intent data to focus on accounts most likely to engage.

Cons

• Not a full ABM platform, so it lacks campaign orchestration features.
• Pricing can increase quickly as contact counts grow.
• Works best in combination with other sales and marketing tools.

3. RollWorks

RollWorks is a practical ABM platform for companies looking to grow without complicated software. It helps teams find the right accounts, run ad campaigns, and measure responses. With its focus on targeting and lead scoring, RollWorks helps sales and marketing teams prioritize leads most likely to convert.

Key Features

• Targeting: Precisely reaches the most relevant accounts and contacts using firmographic, technographic, and behavioral data.
• Display Ads: Delivers personalized ads across the web and social channels to engage target accounts.
• Lead Scoring: Automatically ranks leads and accounts by engagement and fit to prioritize outreach.
• Account Insights: Gets real-time data on account activity to optimize marketing and sales efforts.

Pros

• RollWorks provides a simple, user-friendly platform that is easy for teams to adopt and navigate.
• The platform integrates well with Salesforce and HubSpot, improving CRM workflows and campaign execution.
• The platform works effectively for smaller teams, providing robust features without unnecessary complexity.

Cons

• Enterprise-level features are limited, making it less suitable for very large organizations.
• Reporting is not as detailed as compared to other ABM platforms, which may affect deep analytics.
• Ad targeting options are less advanced than some competitors, limiting highly granular campaign customization.

4. DemandScience

DemandScience focuses on multi-channel campaigns to help businesses reach, engage, and grow their target accounts. The platform stands out by combining marketing tools with a collaborative customer community. For companies that want a balanced mix of engagement tools, advertising, and customer experience, DemandScience delivers a flexible solution for scaling teams.

Key Features

• Multichannel Engagement: Reaches target accounts across email, ads, and social for consistent, personalized outreach.
• Chat: Engages website visitors in real time with conversational marketing.
• Display Ads: Runs account-based ad campaigns to target the right decision-makers.
• Sales and Marketing Alignment: Coordinates sales and marketing efforts to focus on high-value accounts.

Pros

• DemandScience supports strong multichannel campaigns that cover email, ads, chat, and more.
• The platform has an active customer community that shares resources and best practices.
• A helpful customer success team is available to guide onboarding and ongoing support.
• It offers a good partner ecosystem with integrations that extend its functionality.

Cons

• Reporting can be inconsistent, making it harder to track performance in detail.
• The user interface feels dated compared to some newer ABM platforms.
• Its intent data features are not as strong as specialized competitors

5. Madison Logic

Madison Logic focuses on account-based advertising and content syndication. It helps B2B companies target decision-makers across the globe with the right mix of content and ads, reaching prospects at different stages of the buying journey. It also has a strong focus on multi-channel campaigns, making it a good option for enterprises that want to scale brand awareness and generate leads across multiple regions.

Key Features

• Global Reach: Madison Logic gives access to a wide international audience across regions and industries.
• Multi-Channel Targeting: Campaigns can engage buyers across multiple digital channels.
• Content Marketing Support: Tools allow direct delivery of whitepapers, case studies, and other content to target accounts.
• Data-Driven Insights: Analytics and intent data help teams refine campaigns and identify engaged accounts.

Pros

• Madison Logic offers strong global targeting, making it ideal for international campaigns.
• The platform is effective for content syndication, helping businesses distribute resources at scale.
• Works well for building brand awareness through targeted ads and campaigns.
• Madison Logic has a large client base, which reflects its broad adoption in the enterprise market.

Cons

• Customization options are limited compared to some other ABM platforms.
• Reporting can be slow, which may delay optimization decisions.
• Not well-suited for small or mid-sized businesses due to its pricing and scale.

6. Dealfront

Dealfront is a go-to platform for companies that want to identify and engage with website visitors. Instead of letting anonymous traffic slip away, Dealfront helps teams uncover which companies are browsing their site and provides insights to guide follow-ups. It is especially useful for sales and marketing teams that want fast, actionable data without the complexity of full-scale ABM platforms.

Key Features

• Visitor firmographics: Dealfront turns anonymous traffic into business data by showing company size, industry, and location.
• Intent triggers: Alerts teams when visitors take key actions, helping prioritize outreach.
• CRM sync: Integrates with popular CRMs to keep visitor insights flowing smoothly.
• Real-time alerts: Send instant notifications when high-value companies are active on your site.

Pros

• Dealfront is easy to set up, requiring only a tracking script to start capturing visitor data.
• It has strong visitor-to-company matching, making it easier to identify organizations behind website traffic.
• Real-time alerts keep teams informed of visitor activity as it happens.

Cons

• Insights are limited to the company level, without detailed individual visitor information.
• The platform is less focused on ABM-specific features compared to larger suites.
• Its intent signals are not as deep or advanced as those offered by competitors like RB2B.

7. Foundry

Foundry, which used to be called Triblio, is an account-based marketing platform that helps businesses deliver personalized experiences to their target accounts. It’s built for small and mid-sized teams, making it simple to run targeted campaigns across websites, ads, and workflows without the high cost or complexity of enterprise tools.

Key Features

• Website personalization: Foundry customizes website experiences to match target accounts’ interests and journey stage.
• Targeted ads: Runs digital ad campaigns aimed at specific accounts for consistent messaging.
• Orchestration: Aligns email, web, and ads into cohesive multi-channel ABM campaigns.
• Account insights: Provides data on account activity and engagement to prioritize outreach effectively.

Pros

• Foundry offers excellent web personalization that makes buyer interactions more meaningful.
• Its flexible pricing ensures accessibility for smaller and mid-sized businesses.
• The platform has strong orchestration features, making it easy to unify multi-channel campaigns.
• Users often find the interface intuitive and easy to navigate.

Cons

• Foundry has a smaller market presence compared to larger ABM vendors.
• Its reporting features are somewhat limited for teams needing highly advanced analytics.
• The advertising network is not as extensive as those provided by bigger players in the ABM space.

What Not to Do During Your 6sense Transition

Migrating away from 6sense can unlock huge benefits, but only if handled thoughtfully. Here are common pitfalls to sidestep:

• Overcomplicating the Transition: Teams often try to “lift and shift” their setup without rethinking what actually worked (and what didn’t) in 6sense. If you carry over old inefficiencies, you’ll just recreate the same problems on a different platform.
• Skipping Team Alignment:  Sales, marketing, and operations all need to agree on how the new platform fits into their workflows before you flip the switch. Otherwise, you risk adoption headaches that make the transition drag on.
• Ignoring Data Migration: Migrating messy or outdated records into your new tool can slow down performance and tank your campaign accuracy from day one. A little cleanup upfront goes a long way toward ensuring your new platform delivers better results.
• Not Setting Clear KPIs: Without defined goals, it’s hard to measure success after migration. Establish metrics like conversion rates, pipeline acceleration, or engagement lift, so you know where to optimize in your sales pipeline.
• Choosing Price Over Fit: Affordability matters, but so does long-term fit. Cheap tools that can’t scale often end up costing more in the long run.

RB2B helps you  avoid these issues by keeping onboarding simple, syncing cleanly with existing CRMs, and focusing on the features most teams actually use day to day.

Simpler, Smarter, Faster ABM

6sense offers a robust set of ABM features, but its complexity and cost can be a hurdle for many teams. Smaller businesses often get more value from platforms that are easy to adopt, budget-friendly, and focused on the features that actually drive results.

When choosing your next platform, prioritize usability, reliable intent data, and integrations that fit your existing workflow. RB2B is one example that balances these factors well, offering real-time insights, automated workflows, and a free plan to test the platform before committing.

Why wait for better results? Start with RB2B's free plan today and see how real-time buyer insights can transform your ABM strategy without the complexity or cost of 6sense.