It's one thing to check a tool's pricing page to see listed costs. It's another to get insider insight into what real users actually paid—and are still paying.
Experienced B2B buyers know the latter is what reveals pricing nuances, variability, and negotiation outcomes, helping them avoid building budgets around arbitrary list prices.
If you're currently evaluating Albacross, this article will help. In this piece, we will examine Albacross's pricing in depth to surface details that the pricing page doesn't capture and limitations that aren't obvious at checkout.
We'll also compare Albacross's pricing with that of alternatives like RB2B, ZoomInfo, and Clearbit.
But before we dive in, there's an important question to ask: are you truly equipped to use Albacross effectively?
Before purchasing Albacross, you need to be confident your organization can adopt it effectively. In practical terms, this means having the following in place:
With these foundations set up, Albacross can thrive in its role as a website identification tool—helping you identify and engage accounts that are already in a buying mindset.
According to Albacross's pricing page, the platform offers 3 paid plans—Starter, Professional, and Organization—each with varying features and tiered pricing.
Albacross's Starter plan costs €59/month for 0-50 identified companies, or €99/month for 50-100 identified companies when billed annually.
This Starter plan includes most of Albacross's core functionality, like lead segmentation, lead enrichment, and AI-powered email & LinkedIn sequences. However, it comes with several notable limitations:
The Starter plan is best suited for very small GTM teams who operate in short, straightforward buying cycles and don't use HubSpot or Salesforce. Teams on this plan should also be comfortable relying on documentation and extended support chats to resolve issues as they arise.
Albacross's Professional plan builds on the Starter Plan and is designed for growing teams with moderate website traffic that need to identify more than 100 companies per month.
With the Professional Plan, you can identify up to 1000 companies, with pricing based on volume.
The Professional Plan has all the features of the Starter plan, plus
But it still does not include Salesforce integration or advanced security features.
This plan is perfect for medium-sized GTM teams that don't use Salesforce and operate with clear internal workflows and task ownership.
Albacross's Organization plan is its highest-tier offering and is built for teams that need to identify 1,000 companies per month or more, with the option to scale to an unlimited number.
Here's what it costs depending on the volume.
The Organization plan includes everything in the Professional plan, plus:
This plan is designed for enterprise GTM teams that want access to the full breadth of Albacross's capabilities and have the operational maturity to use them effectively.
NOTE:
At first glance, Albacross's pricing plans may seem straightforward: check your monthly website traffic and choose a plan that can identify roughly that number of visits.
But that approach overlooks 3 important pricing limitations.
On Albacross's Starter plan, support is limited to documentation and web chat. If you need email-based support, you'll have to upgrade to the Professional plan. Dedicated customer success managers, meanwhile, are reserved exclusively for customers on the Organization plan.
This tiered support structure means access to help—and how quickly you can resolve issues—depends heavily on the plan you choose.
Albacross's Starter plan does not support integrations with HubSpot or Salesforce, nor does it offer Google Sheets integration or CSV exports.
While the Professional plan adds HubSpot and Google Sheets integrations, along with CSV export, it still does not integrate with Salesforce.
If your GTM stack relies on any of these tools, choosing either of the first two plans can leave your data fragmented across platforms, ultimately undermining the efficiency gains outreach automation is meant to deliver.
If your website is new and receives very little traffic (fewer than 100 visits per month), purchasing Albacross may not deliver the cleanest ROI. Here's why.
Even at the lowest tier, you're paying €99/month to identify 50 - 100 companies, yet you still can't access several core features like:
The result is a relatively expensive tool, especially for a small team, that sits outside your existing workflow and can't fully integrate with how you already work.
Now that you understand the limitations of Albacross's pricing, let's discuss how some alternatives attempt to bridge those gaps.
RB2B is a person-level website identification tool that reveals both the companies and the individuals behind your website visits.
It offers a low-friction entry point through a freemium model that lets you identify up to 150 companies per month. This allows very lean teams to start using RB2B for free and scale only when needed.
RB2B also offers 3 paid plans.
Compared to Albacross, RB2B:
You can learn more about RB2B's pricing here.
ZoomInfo is an ABM platform that equips GTM teams with the data they need to find, engage, and close high-intent leads.
ZoomInfo uses custom pricing based on the number of seats and credits. However, verified users report that ZoomInfo typically costs around $31,000 per year and can reach $155,000 per year for large enterprise teams.
Compared to Albacross, ZoomInfo includes standard support and essential integrations across all plans.
Clearbit helps B2B teams enrich both existing and newly discovered leads with up to 100 data points per account.
Clearbit is part of the HubSpot ecosystem, meaning you need either a HubSpot subscription or a free HubSpot account to use it. HubSpot offers three paid plans—Starter, Professional, and Enterprise—with pricing ranging from $9/month to several thousand dollars/month, depending on features and scale.
Clearbit provides email and in-app chat support across all plans. However, integrations with collaboration tools are only available on the Professional and Enterprise plans.
Albacross has its merits—tiered pricing, CRM integrations, and AI-powered workflows—but it's important to understand exactly what you're getting at each plan level and whether a different tool might deliver better ROI.
If you are on the Starter plan, for example, you get very limited support and no core integrations. At €99/month, that's a steep price for a tool that sits outside your existing workflow, especially when alternatives like RB2B let you identify the same number of visitors for free.
As your team grows, the Professional plan may seem like the natural next step. But even then, you can't integrate Salesforce or manage advanced user permissions. For this setup to work smoothly, your team needs clearly defined roles and workflows. Otherwise, friction creeps in.
Even at the highest tier, with full feature access, Albacross still only reveals the companies visiting your website, not the individuals behind those visits. This forces you to reach out to multiple contacts just to ensure you're messaging the right person.
By contrast, alternatives like RB2B offer person-level identification, broader integrations, and full feature access on paid plans that cost a fraction of Albacross's equivalent pricing.
Want to see how RB2B works? Try our 7-day full-feature trial today.
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