LEADFEEDER
SHOWs companies.
RB2B identifies
actual people.

Company-level tracking just isn't enough anymore. Switch to RB2B and identify the actual person who hit your site.
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RB2B vs Leadfeeder

          TOP 5 REASONS PEOPLE SWITCH FROM LEADFEEDER

Leadfeeder only gives the company, RB2B gives you the person.

Leadfeeder stops at identifying what company visited your site. RB2B goes deeper—pinpointing the actual people behind the visit, including names, emails, job titles, and more. This means faster outreach, higher intent, and true 1:1 engagement.

Global Company-Level ID included in every RB2B plan.

Through our Demandbase integration, every RB2B customer gets enterprise-grade Global Company-Level identification—at no extra cost.

Demandbase data > Leadfeeder coverage.

RB2B leverages Demandbase’s unmatched company ID network—offering better global coverage and higher accuracy than Leadfeeder.

RB2B is 1/3 the cost of Leadfeeder

Leadfeeder charges $428/month for 450 company records. RB2B gives you the same volume (plus person-level data) for just $149/month. That’s 3x the insight for a fraction of the price

RB2B is SOC2 Complaint

Built with enterprise-grade privacy and security from the ground up, RB2B is fully SOC2 compliant—giving your team confidence in compliance and data integrity.

RB2B vs Leadfeeder

          A MORE IN-DEPTH COMPARISON

RB2B
LEADFEEDER
Visitor Identification Level
Person-level (name, title, LinkedIn, email) — U.S. only)
Company-level only
Real-Time Slack/Teams Alerts
Instant Alerts
Real-time Alerts
Person-Level Data
Includes full identity with LinkedIn & email
Not Available
CRM Integrations (HubSpot, Salesforce)
Deep Integration
Basic Integration
Lead Scoring & Workflow Automation
Native support with CRM triggers
Limited, CRM-dependent
Hot Pages & Engagement Tracking
Track & tag high-intent pageviews
Basic page tracking only
GDPR-Compliant
Identifies only U.S.-based visitors, eliminating GDPR concerns.
Global tracking; subject to GDPR
Custom Workflow Setup Support
Hands-on setup & proven workflows
Limited onboarding help
Proprietary Data Asset
Owns and operates its identity graph
Depends on 3rd-party IP Data
Pricing & Freemium Option
Free tier;  Paid from $149/mo
Free Tier; Paid from €141/mo
Why RB2B?

        Why More b2b teams trust rb2b

Looking for a better Leadfeeder alternative? RB2B identifies real people visiting your site, names, titles, LinkedIn, and more.

Person-Level Identification

Unlike Leadfeeder's company-focused approach, RB2B identifies specific individuals visiting your site, allowing for truly personalized follow-up.

Behavioral Intelligence Engine

RB2B sends leads straight to Slack, Teams, or your CRM. There’s no need to dig through a dashboard to figure out who to contact.

A Frictionless CRM Experience

RB2B doesn't just push data to your CRM; it creates a seamless workflow that automatically updates records, triggers actions, and provides context to sales teams.

Useful Insights, Not Just Data

Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.

Scalability That Saves Costs

RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise

GDPR Compliance

RB2B only tracks U.S.-based visitors, so GDPR doesn’t apply, no legal guesswork or compliance burden.
Integrations

          Connect rb2b with your favorite tools

Integrate with your CRM

Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.

Sync with Slack and Teams

Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.

Build Custom Clay Workflows

Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.

Integrate with Email Tools

Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.

Connect to Webhooks

Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.

Unlock Automation with Zapier

Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.

“Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. It’s been a great tool for turning anonymous interest into real revenue!”

Heath Barnett

VP Revenue, Mixmax

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

The site visit is the best signal, and RB2B has the highest quality site visit in the market. It's indespensible.

Andy Mewborn

Founder/CEO, Distribute.so

"At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time."

Bethany Stachenfeld

Founder/CEO, Sendspark

"One of the best tools in my growth tech stack! I love using RB2B to get visitor data from high-intent pages so I can squeeze more pipeline from any campaign we're running."

Stan Rymkiewicz

Head of Growth, Default

At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time.

Bethany Stachenfeld

Founder/CEO, Sendspark

"My SDR called on 100 enriched website visitors from RB2B over the course of 1 week prioritizing our ICP and 11 demos were booked"

Gabriella Walling

VP Marketing, Biscred

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

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