LEAD FORENSICS
SHOWs companies.
RB2B identifies
actual people.

Company-level tracking just isn't enough anymore. Switch to RB2B and identify the actual person who hit your site.
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RB2B vs Lead forensics

          TOP 5 REASONS to SWITCH FROM LEAD FORENSICS

LEAD FORENSICS only gives the company, RB2B gives you the person.

Lead Forensics stops at identifying what company visited your site. RB2B goes deeper—pinpointing the actual people behind the visit, including names, emails, job titles, and more. This means faster outreach, higher intent, and true 1:1 engagement.

Global Company-Level ID included in every RB2B plan.

Through our Demandbase integration, every RB2B customer gets enterprise-grade Global Company-Level identification—at no extra cost.

Demandbase data > LEAD FORENSICS coverage.

RB2B leverages Demandbase’s unmatched company ID network—offering better global coverage and higher accuracy than Lead Forensics.

RB2B is 1/3 the cost of LEAD FORENSICS

Lead Forensics charges $428/month for 450 company records. RB2B gives you the same volume (plus person-level data) for just $149/month. That’s 3x the insight for a fraction of the price

RB2B is SOC2 Complaint

Built with enterprise-grade privacy and security from the ground up, RB2B is fully SOC2 compliant—giving your team confidence in compliance and data integrity.

RB2B vs Lead Forensics

            A MORE IN-DEPTH comparison

RB2B
LEAD FORENSICS
Visitor Data
Person - Level
Company - Level
Contact Details
Names, titles, emails, LinkedIn
Limited
Identification Method
Propriety person-level network
Reverse IP lookup
Alerts
Slack, Teams, CRM
Email, CRM
Integrations
HubSpot, Salesforce, Clay, Webhooks
Salesforce, Dynamics
Pricing
From $149/month
Custom, not public
Free Trial
Yes, 7 days
Yes, 7 days
Free Tier
Yes
No
User Access
Unlimited
Unlimited
G2 Rating
4.5 out of 5
4.3 out of 5
Why RB2B?

        Why More b2b teams trust rb2b

Looking for a better Leadfeeder alternative? RB2B identifies real people visiting your site, names, titles, LinkedIn, and more.

Built For Speed

Other tools delay handoffs with clunky dashboards and lagging data. RB2B sends leads to your reps instantly, where they already work, including Slack, Teams, or your CRM.

Real People, Not Just Companies

LeadInfo tells you a company. RB2B uses a proprietary, fully-permissioned data network to identify the exact person, with names, roles, emails, and LinkedIn profiles.

Clear, Fair Pricing

No discovery calls. No hidden fees. Just straightforward plans, including a free tier that actually delivers value.

Founder-Led, Product-Obsessed

Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.

Privacy-First by Design

RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise.

GDPR Compliance

RB2B only tracks U.S.-based visitors, so GDPR doesn’t apply, no legal guesswork or compliance burden.
Integrations

          Connect rb2b with your favorite tools

Integrate with your CRM

Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.

Sync with Slack and Teams

Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.

Build Custom Clay Workflows

Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.

Integrate with Email Tools

Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.

Connect to Webhooks

Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.

Unlock Automation with Zapier

Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.

“Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. It’s been a great tool for turning anonymous interest into real revenue!”

Heath Barnett

VP Revenue, Mixmax

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

The site visit is the best signal, and RB2B has the highest quality site visit in the market. It's indespensible.

Andy Mewborn

Founder/CEO, Distribute.so

"At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time."

Bethany Stachenfeld

Founder/CEO, Sendspark

"One of the best tools in my growth tech stack! I love using RB2B to get visitor data from high-intent pages so I can squeeze more pipeline from any campaign we're running."

Stan Rymkiewicz

Head of Growth, Default

At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time.

Bethany Stachenfeld

Founder/CEO, Sendspark

"My SDR called on 100 enriched website visitors from RB2B over the course of 1 week prioritizing our ICP and 11 demos were booked"

Gabriella Walling

VP Marketing, Biscred

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

Start building pipeline

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