INSTANTLY
IS FOR MASS EMAILING
RB2B is built for sales.

Instantly's ID product is high volume, has low data quality, is full of partial resolutions, and is designed for high-volume email lead generation. RB2B's product is designed for low-volume outreach by actual sales reps.
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RB2B vs Instantly

         Top 5 reasons people switch FROM INSTANTLY

Instantly’s focus is mass email — not identity.

Instantly excels at inbox rotation for high-volume outreach, but their identity product suffers from low data quality and limited relevance for serious sales motions.

RB2B is purpose-built for sales teams.

Our platform delivers complete, accurate Person-Level and Company-Level ID—designed specifically for reps doing real outbound, not just cold blasts.

Identity is an afterthought at Instantly.

Their ID tool isn’t even listed on their pricing page. At RB2B, identity resolution is our core product—and we’re improving it every week.

Only validated business emails.

RB2B provides clean, ready-to-use business emails. No spam traps. No bounces. Just high-confidence data for real outreach.

RB2B is SOC2 Complaint

We take data security seriously, meeting the highest standards for compliance and customer trust.

RB2B vs Instantly

            A MORE IN-DEPTH comparison

RB2B gives you real people and real-time alerts, not vague signals. It’s faster, simpler, and built for action.
RB2B
INSTANTLY
Visitor Data
Person - Level
Mostly Company-level
Contact Details
Names, titles, emails, LinkedIn
Limited contact resolution
Identification Method
Propriety person-level network
Reverse IP lookup
Delivery Speed
Real-Time Alerts
Delayed or batch notificatons
CRM Push
Direct to Salesforce, Hubspot
CRM integration available
Slack / Teams Alerts
Built In
Not native
Pricing
From $149/month
From $599/month
Free Tier
Yes
No
Page-level behavior
Hot pages and High-intent Tracking
Basic visit logging
Noise Filtering
Page Suppression Included
Not available
Data Compliance
Tracks Only U.S Visitors
Global tracking
Data Quality
Clear, Qualified U.S Contacts
Not available
Why RB2B?

        Why More b2b teams trust rb2b

Looking for a better Leadfeeder alternative? RB2B identifies real people visiting your site, names, titles, LinkedIn, and more.

Person-Level Identification

Unlike Leadfeeder's company-focused approach, RB2B identifies specific individuals visiting your site, allowing for truly personalized follow-up.

Behavioral Intelligence Engine

RB2B sends leads straight to Slack, Teams, or your CRM. There’s no need to dig through a dashboard to figure out who to contact.

A Frictionless CRM Experience

RB2B doesn't just push data to your CRM; it creates a seamless workflow that automatically updates records, triggers actions, and provides context to sales teams.

Useful Insights, Not Just Data

Instead of overwhelming you with visitor logs, RB2B surfaces the leads that matter with prioritized recommendations for follow-up.

Scalability That Saves Costs

RB2B is designed to grow with you—whether you’re a lean startup or a scaling enterprise

GDPR Compliance

RB2B only tracks U.S.-based visitors, so GDPR doesn’t apply, no legal guesswork or compliance burden.
Integrations

          Connect rb2b with your favorite tools

Integrate with your CRM

Sync RB2B with HubSpot or Salesforce to push leads directly into your pipeline. Reps see activity tied to real people, not just companies.

Sync with Slack and Teams

Send real-time alerts to your sales channels the moment high-fit visitors land on key pages. No one misses a warm lead.

Build Custom Clay Workflows

Pipe enriched visitor data straight into Clay to launch custom outbound workflows based on job titles, firmographics, or engagement signals.

Integrate with Email Tools

Trigger outreach in Instantly, Smartlead, or Apollo as soon as a qualified visitor hits your site. Keep your sequences timely and relevant.

Connect to Webhooks

Send RB2B signals anywhere you want. Build advanced workflows or push data to internal tools, with no limitations.

Unlock Automation with Zapier

Connect RB2B to thousands of tools through Zapier. Automate repetitive steps and route leads to wherever your team works.

“Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. It’s been a great tool for turning anonymous interest into real revenue!”

Heath Barnett

VP Revenue, Mixmax

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

The site visit is the best signal, and RB2B has the highest quality site visit in the market. It's indespensible.

Andy Mewborn

Founder/CEO, Distribute.so

"At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time."

Bethany Stachenfeld

Founder/CEO, Sendspark

"One of the best tools in my growth tech stack! I love using RB2B to get visitor data from high-intent pages so I can squeeze more pipeline from any campaign we're running."

Stan Rymkiewicz

Head of Growth, Default

At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time.

Bethany Stachenfeld

Founder/CEO, Sendspark

"My SDR called on 100 enriched website visitors from RB2B over the course of 1 week prioritizing our ICP and 11 demos were booked"

Gabriella Walling

VP Marketing, Biscred

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

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