Identify

70-80%

OF YOUR WEBSITE

TRAFFIC

We give you a 7 day full-featured trial with LinkedIn profiles, companies, all integrations, and validated business emails.

After 7 days the LinkedIn and company profile push to Slack is free forever, up to 150 credits per month.

Our paid plans start at $149/mo for up to 300 credits, and go up with more credit consumption.

Sort of.

RB2B's Person-Level Identity is a US-only technology with a US-only database. If you're looking to identify overseas individuals, our person-level tech won't work. Why? GDPR & CCPA compliance.

However, our Company-Level ID (through our partnership with Demandbase), IS global. We can help you identify companies from Canada that visit your site, just not the specific individuals.

If you are an overseas company looking to use RB2B's Person-Level ID on your US traffic, it will work, and it's compliant.

For more information, check out our compliance page.

https://www.rb2b.com/compliance

Once you install our script in the header of your site, we will identify visitors to your website who are known and have been previously identified through our expansive, fully-permissioned publisher network.

We use a combination of 1st and 3rd party cookies, device IDs, and IP addresses to track and identify people across our network.

We also identify your site visitors through Demandbase's proprietary Reverse-IP Lookup network.

Once we identify someone, we will send them to your CRM, where you can trigger workflows that will:
‍
- Add to lead score
- Start automated outreach
- Alert a rep in Slack of an owned account

You can opt-out of our network here:

https://app.retention.com/optout

Yes, RB2B has a SOC2 Type II Certification.

For our SOC2 documents, check out our Trust Portal.

https://retention.securitypal.com/

(retention.com is RB2B's parent company)

For Person-Level ID: 

No. Our database of personal information only contains profiles that have been matched to US home addresses, andwe use IP ringfencing to only resolve US traffic.

In legal-speak, we do not have a product that is intentionally or deliberately focused on providing marketing intelligence to the European or U.K. market.
‍
Our worldwide company-level ID solution (in partnership with Demand Base) does not resolve to the person-level, and as such, complies with GDPR.

IMPORTANT: You MUST use a consent collection tool if you deploy our global company-wide identification technology.

See below for detail:

https://support.rb2b.com/en/articles/11164096-what-is-a-consent-management-tool

https://support.rb2b.com/en/articles/11155094-company-level-identification

If you were previously compliant with CPRA, using RB2B will not break your compliance.

For more information, see our Compliance FAQ here.

https://www.rb2b.com/compliance

Your sales reps need to know when a named account they are pursuing hits a high-intent page.

Repeat visits are even more valuable.

RB2B helps you identify those people and accounts so that your reps can be alerted, reach out, or just add the visit to a lead score.

Depending on your traffic, we recommend either manual or automated omnichannel outreach to your Ideal Customer Profile visitors.

1. Connect on LinkedIn (90% accept rate)
2. Send Simple Email Flow (through Hubspot, Apollo, etc)
3. Follow up with LinkedIn message (manual, or HeyReach)

For companies with higher traffic, many use Clay.com to enrich, segment, and push to messaging platforms.

Curious about email copy? 

Either use our AI to generate messages, or check out our Email Template Guide:

https://www.rb2b.com/academy/ultimate-email-template-guide

We recommend you add this to your privacy policy, subject to approval from your legal team:
‍
"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this advertising by visiting https://app.retention.com/optout”.

Yes.

Please visit our compliance portal here.

https://www.rb2b.com/compliance

Yes.

Here is our CCPA/CPRA "Do Not Sell My Info" opt-out.

https://app.retention.com/ccpa_details/

Here is our database opt-out.

https://app.retention.com/optout/